Luke Betts

Only here to lurk. Rarely tweeting. Promoter, venue owner, talent manager. Find me on LinkedIn instead

[Luke Betts @LukeTBetts]

@andyjlennox @wonky_table I know 4 bar / small restaurant owners closing in Jan unless there’s a vat break in the budget. Hope has all but ran out now

[Luke Betts @LukeTBetts]

@lordwaynebas He will gift the entire sector to Farage if he does.

I don’t see it personally

Yes they went quiet on it during Makersfield

But now Sacha Lord is loud on it again I have high hopes.

[Luke Betts @LukeTBetts]

@AQuildan Congrats massive achievement especially in this economy

[Dom1nic 🇬🇧💯 @AEWCer0Miedo]

Never forget — WWE once tried to acquire REV PRO...

Thank you, Andy Quildan, for saying NO.

British wrestling is thriving once again 🇬🇧🔥

#AEWAllIn

[Luke Betts @LukeTBetts]

@JRbooboo @andyjlennox @Porkyaskew @Sacha_Lord He has before - I still have hope. If not a lot of people will jump reform

[Andy Lennox @andyjlennox]

Got to push harder and must hold @AndyBurnhamGM to #Vatinlinewitheurope

https://t.co/l9i01B1rGW

[Luke Betts @LukeTBetts]

@JRbooboo @andyjlennox @Porkyaskew Really hope not

[Portsmouth FC @Pompey]

#Pompey 🤝 @Neutonic_.

💙 We're delighted to welcome our new back of shirt sponsor ahead of the 2026/27 season!

[Fan Bi (buy/ advise $5-50M brands in special sits) @lifeofbi]

Chris Williamson hosts Modern Wisdom.

Top 10 global podcast. Over a billion downloads. Entirely centered on cognitive performance, deep work, and lifestyle optimization.

When he decided to launch a product, a productivity drink was almost inevitable.

He partnered with James Smith (1.4M followers), built his entire audience tearing apart bad fitness marketing with blunt evidence-based takes.

Together they launched Neutonic.

$6M raised at a $60M valuation. On track for $25M+ in revenue this year. 7.5 million cans sold. Just rolled into 500 Sainsbury's stores in the UK. Now in GNC and Vitamin Shoppe in the US.

Think about LMNT as the comp. Robb Wolf spent a decade building keto/paleo credibility before LMNT existed. When Huberman recommended it, the trust transferred seamlessly because the science matched the lifestyle.

Neutonic is the same model. The product arrives into an audience already primed, already educated, already trusting the founders' judgment on this specific category.

Backed by US operators like Codie Sanchez and Dan Martell to replicate the Huel playbook of cross-Atlantic scaling.

The product-founder fit is as good as it gets in the influencer brand world. But the functional beverage shelf is brutal. The podcast circuit is crowded. Every creator with an audience is launching something.

Do they 10x to $250M+ in sales and exit at $1B?
Or get swallowed by a crowded market?

P.S. I said Neutonic was obvious. Tomorrow's story is even more so. Three founders. One $1B exit. A second act in a category growing. See you then.

[Luke Betts @LukeTBetts]

@andyjlennox @Porkyaskew @wonky_table @AndyBurnhamGM Has he said he would reduce vat for hospitality?

[Luke Betts @LukeTBetts]

@KemiBadenoch Who is the interviewer please? Can someone tag them

[Luke Betts @LukeTBetts]

@Hammyscookie70 @umzrs Take those sales from website and push the to Amazon - try get higher up charts for more discovery as we go into retail as future of the biz. Similar tactic Greg at Bloom who’s a proper savage did

[Luke Betts @LukeTBetts]

@Hammyscookie70 @umzrs When we launched we had no website. Probably kill US website soon and go back to this to drive discovery on Amazon algorithm

[ADWEEK @Adweek]

Chris Williamson and fitness entrepreneur James Smith's @Neutonic_ has raised $6 million to fund an expansion across the U.S., U.K., and other international markets—and you can see the pitch deck used for the fund expansion 👇 https://t.co/GeqMLOJ3uU

[Timm Brocks @TimmBrocks]

Neutonic just raised $6M at a $60M valuation. Founded by Chris Williamson (Modern Wisdom podcast) and James Smith, the nootropic productivity drink launched in 2023 and has sold 7.5M+ cans. On track for 25M$+ revenue this year, tripling from 2025. 10,000+ retail doors globally, 500 Sainsbury’s UK stores and US national grocery this summer. Andrew Huberman promotes it to his 10M+ audience.

[CPG WIRE @cpgwire]

Neutonic just closed a $6M funding round at a $60M valuation.

Founded in 2023 by Chris Williamson, James Smith, Luke Betts, and Shan Hanif, Neutonic has already sold more than 7.5 million cans and is on track to exceed $25M in revenue this year.

Neutonic is launching at 500 Sainsbury's doors in the UK this month and is gearing up to significantly expand its retail presence across the U.S.

Participants in the round include Alan Barratt, Ollie Marchon, Ross Edgley, Dan Martell, Codie Sanchez, Nomit Shah, Zach Ranen, and several others.

[Drew Fallon @drewfallon12]

NEUTONIC RAISES $6M AT $60M VALUATION

Neutonic has raised $6M in a funding round valuing the company at $60M.

The funding round includes backing from Alan Barrett, Codie Sanchez, and Dan Martell, with Gym King founder Jay Parker joining as a special advisor.

Founded in 2023 by podcaster Chris Williamson and fitness entrepreneur James Smith, the brand is on track to exceed $25M in revenue this year.

This follows a period of rapid scaling where the company doubled its revenue between 2024 and 2025. Since its launch, Neutonic has sold more than 7.5M cans, with a forecasted 3x revenue increase for 2026.

At the current $60M valuation and $25M revenue target, the deal represents a 2.4x revenue multiple.

The capital will be used to accelerate retail distribution, hire across commercial and operations roles, and drive product innovation within the nootropics category.

[Luke Betts @LukeTBetts]

@RobertFreundLaw Worth a watch ref all gummy products

https://t.co/u5qBWuc1Sc

[Kate Nicholls OBE @UKHospKate]

As we continue to campaign for action to reduce hospitality's cost burden, check out our VAT campaign page and sign the petition calling for the Government to reduce the UK's rate of VAT 👉 https://t.co/AigGvZtErp

[Luke Betts @LukeTBetts]

Shambles

[BBC News (UK) @BBCNews]

Where have weekend jobs for teenagers gone? https://t.co/ES2bcdG76S