James Lusher

Usually rambling about tech, games, politics and music. Comms guy @VMO2News. Formerly @VirginMedia & @Telefonica_En. Drummer. All views my own.

[sim 🇧🇷🇲🇽🇸🇳🇫🇷🇭🇹 @simscircuit]

this advertisement at the O2 arena 😭😭

#F175LIVE

[PRWeekAwards @PRWeekAwards]

We’re thrilled to introduce @LusherJ and @ClareParsons_ as Co-Chairs of Judges for the PRWeek People & Places Awards! 🏆
Together they bring a wealth of expertise, ready to spotlight the best in the communications industry.
Check out the full panel ➡ https://t.co/oLv3MKdQfK

[The Times and Sunday Times @thetimes]

Daisy is one of several bots O2 has created with highly developed personalities to fool scammers into staying on the line.

@CharlotteIvers tested her mettle.

🔗 Read the full story: https://t.co/uuAWxV7xrY

[Tim Johns @timoncheese]

They let me have a chat with 'Daisy' the O2-developed AI bot designed to waste the time of phone scammers. I tried a role play. She was good!

[Virgin Media O2 News @VMO2News]

Meet the latest @O2 recruit – Daisy – the ‘Head of Scammer Relations’ created by state-of-the-art AI to answer calls in real-time from fraudsters, keeping them on the phone and away from customers.

Working alongside former Love Islander and scam victim Amy Hart, Daisy has been designed to help Brits swerve the scammers.

We’re urging customers more than ever to remain vigilant, leave ‘scambaiting’ to the AI experts and report suspected fraudulent calls and texts for free to 7726.

Find out more in the press release: https://t.co/CbtVucqEpP

[O2 @O2]

Hell hath no fury like an AI Granny scammed. Watch Daisy waste scammers’ time so they can’t scam you.

👉Report fraudulent calls and texts to 7726

[Dean Johnson @activrightbrain]

If you’re looking for a brilliant example of #AI for good, look no further than #dAIsy - @O2 ‘s Artificially Intelligent weaponised granny.

The telecom giant has created this ‘Head of Scammer Relations’ to keep 1000s of fraudsters on the phone for as long as possible - talking to AI instead of vulnerable ‘real’ humans.

This example of dAIsy in action on today’s @BBCRadio2 @theJeremyVine Show is even better than O2’s own PR video - and a perfect way to illustrate AI seamlessly in conversation with a human!

#ArtificialIntelligence #IoT #O2 @BrianDRobertson @Scobleizer

[PRWeekAwards @PRWeekAwards]

Congratulations to @VMO2News for winning in the PRWeek's Young Game Changer of the Year category at the #PRWeekAwards

@PRWeek

[Guardian news @guardiannews]

Ticket touts cost UK music fans £145m a year, says O2 https://t.co/PiwnelXMCl

[PRCA @PRCA_HQ]

🎉Well done @missivecomms, @HopeandGloryPR and @broadcastrevo on winning the Integrated Campaign of the Year Award!
#PRCADare

[PRCA @PRCA_HQ]

🥂Tonight’s award for In-house Team of the Year goes to Virgin Media O2's Corporate Affairs Team. Congratulations!

#PRCADare

[James Lusher @LusherJ]

@JakeBenRichards Congratulations!!

[James Lusher @LusherJ]

@Andrew_Lewin_ Congratulations!

[James Lusher @LusherJ]

Was he going for the drenched Jed Bartlet “Two Cathedrals” look at the end of West Wing Season 2? It certainly wasn’t that… #GeneralElection

[PRmoment @therealprmoment]

Now it’s time for our Integrated Communications Campaign of the Year, sponsored by @markettiers.

The winner is…

@VMO2News for its Broadcast Revolution - Stop the Smartphone Swindle campaign with O2, Hope&Glory, Missive, Strand & Partners 📱

[James Lusher @LusherJ]

Another year, another MWC. Excited to see familiar faces and thought it was now the right time to get serious about my Spanish #MWC2024

[James Lusher @LusherJ]

@TW_Seal A sad day for us all

[James Lusher @LusherJ]

@TW_Seal Congrats, Tom. You’ll be missed in the telco world

[Virgin Media O2 News @VMO2News]

Today we’ve announced the sale of a minority stake in the UK’s largest mobile towers business, Cornerstone, to GLIL Infrastructure.

More details here ⬇️

[City A.M. @CityAM]

🤳Millions of consumers are unknowingly being ripped off by their mobile provider and paying for handsets that they have already paid off and now own outright, to the tune of £530m a year, reveals @GarethTurpin https://t.co/JqBmJrc1AE