Lynchpin Analytics

🔴 Independent analytics consultancy helping organisations use data to accelerate growth, increase sales & marketing efficiency, and improve experience.

[Lynchpin Analytics @Lynchpin]

In this summary, we discuss 8 practical lessons and cultural shifts required to navigate the ever-changing role of data in building (and sustaining) commercial growth in retail 👇 https://t.co/lDvYKYej2Q

[Lynchpin Analytics @Lynchpin]

📌 Thank you to everyone who joined our recent webinar on data-driven growth in retail just a few weeks ago!

We shared a behind-the-scenes look at one of our longest-standing client partnerships - spanning analytics, digital strategy + deep transformation programmes for >10 yrs

[Lynchpin Analytics @Lynchpin]

Register here: https://t.co/lSTpseKcQd

[Lynchpin Analytics @Lynchpin]

Join us this Wednesday for a fresh perspective and practical solutions to your Adobe Analytics challenges!

Our sessions are free to attend and fully independent, designed to help you get the most out of your analytics investments 👇

[Lynchpin Analytics @Lynchpin]

🗓️ Join our next virtual #AdobeAnalytics user group event: Wed 3rd December, 9-10am (GMT).

Add it to your calendar in just a couple of clicks 👉 https://t.co/Xj5BGq9Hrh

Let's kick off the conversations that help solve your Adobe Analytics challenges.

[Lynchpin Analytics @Lynchpin]

🗓️ Join our next virtual #AdobeAnalytics user group event: Wed 3rd December, 9-10am (GMT).

Add it to your calendar in just a couple of clicks 👉 https://t.co/Xj5BGq9Hrh

Let's kick off the conversations that help solve your Adobe Analytics challenges.

[Lynchpin Analytics @Lynchpin]

🗓️ Join our next virtual #AdobeAnalytics user group event: Wed 3rd December, 9-10am (GMT).

Add it to your calendar in just a couple of clicks 👉 https://t.co/Xj5BGq9Hrh

Let's kick off the conversations that help solve your Adobe Analytics challenges.

[Lynchpin Analytics @Lynchpin]

You can now register for our upcoming events with just a single click of a button!

👉 https://t.co/Xj5BGqafgP

We've scheduled our monthly #AdobeAnalytics user group sessions through to 2026, but stay tuned as we continue adding a variety of other events to our calendar... 👀

[Lynchpin Analytics @Lynchpin]

After combining some shared challenges, participants explored practical approaches to improve:

- Hypothesis creation
- A/B testing
- User engagement

Below are a few top tips for creating a successful culture of continuous learning and experimentation:
https://t.co/bh3wQeLsPN

[Lynchpin Analytics @Lynchpin]

Thank you to everyone who joined the most recent session of Unfiltered: Adobe Analytics!

Our group's discussion focused on ways to enhance experimentation practices and ideation using #AdobeTarget, #AdobeAnalytics, alongside complementary platforms like @fullstory and @mixpanel.

[Lynchpin Analytics @Lynchpin]

📣 12th Nov: We're sitting down to discuss the practical challenges of building digital muscle in a large matrix organisation and leading with data...

🔴 What does it take to build data-driven growth in #retail today?

👉 Learn more and secure your place: https://t.co/7QOwjIXJwd

[Lynchpin Analytics @Lynchpin]

Looking for more clarity on #CustomerData and Customer Data Platforms?

Read more 👇 https://t.co/PaY3gZySiJ

[Lynchpin Analytics @Lynchpin]

In our latest blog, we break down the increasingly complex #CustomerDataPlatform market, sharing the practicalities of:

- What different flavours of CDP do and don't do (handy diagram included!)
- Which use cases CDPs typically support
- Whether you actually need a CDP at all...

[Lynchpin Analytics @Lynchpin]

While it's nearly impossible to summarise all the great tips and perspectives shared, our team had a good go at pulling together just 5 simple takeaways worth considering today 👇https://t.co/he8Ew2QtCa

[Lynchpin Analytics @Lynchpin]

A big thank you to everyone who joined the first of our monthly Unfiltered: Adobe Analytics sessions last week!

We had a wide-ranging discussion covering topics such as Adobe CJA usage, restoring shaken trust, securing buy-in, supporting enablement, self-serve, and governance.

[Lynchpin Analytics @Lynchpin]

Early start at the @eCommerceExpo? Kick things off with us (and a pastry) before the doors open 👇

Join us from 8:30–9:30am @ The Fox Excel for coffee, pastries, and some great discussion on retail and data: https://t.co/7QOwjIXJwd

#eCommerceExpo #ECE25

[Lynchpin Analytics @Lynchpin]

🗓️ On Wednesday, 24th of September, join a small group of senior retail leaders at The Fox Excel for a conversation with John Donnellan, Senior Director of Digital Strategy, Operations & Marketing at @CanonUKandIE & Andrew Hood, CEO at Lynchpin.

[Lynchpin Analytics @Lynchpin]

👉Reserve your place today to be part of the conversation – complete with informal networking, a live Q&A, and handy post-event materials https://t.co/7QOwjIYhlL

🗓️ Wednesday, 24th September 2025
🕣 8:30–9:30am
📍The Fox Excel, London, E16 1DR

[Lynchpin Analytics @Lynchpin]

🗓️ On Wednesday, 24th of September, join a small group of senior retail leaders at The Fox Excel for a conversation with John Donnellan, Senior Director of Digital Strategy, Operations & Marketing at @CanonUKandIE & Andrew Hood, CEO at Lynchpin.

[Lynchpin Analytics @Lynchpin]

They'll discuss the challenges of building digital muscle in a matrix organisation and leading with data, including:

🔴 Securing buy-in
🔴 Fixing the funnel through continual experimentation
🔴 Turning millions of data points into better journeys, conversions, and revenue

[Lynchpin Analytics @Lynchpin]

📣 In just a few weeks, we're kicking off our independent #AdobeAnalytics user group!

This is a free, online space for analytics leaders and practitioners to swap ideas, compare notes, and share what works.

Interested in getting involved?

Sign up today: https://t.co/V63Enxn01E

[Lynchpin Analytics @Lynchpin]

- What were the most notable shifts to shape the last 20+ years?
- Which trends are worth your focus right now?
- Where is analytics headed next?

All of this plus more on our website (including new details about our upcoming events!) 👇https://t.co/0iLjAYKzND

[Lynchpin Analytics @Lynchpin]

This June, we celebrated 20 years of Lynchpin.

To mark the milestone, our CEO, Andrew Hood, takes a step back to reflect on two decades of transformation across the analytics industry at large: