Macu Gonzalez

#Digital #Marketing expert at @SASsoftware. Opinions my own. Exist to be happy, not to impress. Pic by Patrick Hendry

[Macu Gonzalez @Macu_gs]

¿Como la #IA y #quantumAI van a afectar a las campañas de Marketing en 2026 ? Lee este artículo en @cmswire de Jonathan Moran, @SASsoftware .

https://t.co/fNw1nJNWxf

[Macu Gonzalez @Macu_gs]

AI may not have "transformed" the insurance industry yet. But it is definitely making an impact.

This study looks at where insurers are seeing benefits from AI, and what the next few years could look like.

https://t.co/ljfUh9lau9

[Macu Gonzalez @Macu_gs]

Four Futures of Insurance: New research reveals how AI, climate & customer shifts are reshaping the industry. Join experts from @WEF, @TheGenevaAssociation, @TheEconomist & @SAS to explore winning strategies. March 6, 2025 | 10 a.m. CET | Free | Register: https://t.co/dL4yS0gdWx

[Macu Gonzalez @Macu_gs]

Seguro que has oido hablar de Generative AI en todas partes, pero ¿qué es relamente? Marinela Profi de SAS nos cuenta más en este vídeo ➡️ https://t.co/rxOTev7w95 #GenAI

[Macu Gonzalez @Macu_gs]

¿Qué son los algoritmos? 🤔 La importancia va más allá de las recomendaciones que Netflix nos hace en el perfil. 💻 Descubre más en este artículo SAS: https://t.co/Z4BlrmlJrD

[Macu Gonzalez @Macu_gs]

Martech 2024: Three Trend Predictions, by Jonathan Moran via @marketingprofse
#martech #SAS
https://t.co/YcVkilbaMY

[Macu Gonzalez @Macu_gs]

SAS CMO Jenn Chase explains in this article for Forbes that when lines of business -- for any organization -- are siloed, the best work can't be done. Particularly for #marketing. https://t.co/7Yq4pxn9jA

[Macu Gonzalez @Macu_gs]

Responsible marketing is not a new concept, says Jennifer Chase, Executive VP and Chief Marketing Officer at SAS, but the proper handling of customer data is going to be more important than ever. Read more MarTech predictions from "the message"

https://t.co/Hy6AnJaip4

[Macu Gonzalez @Macu_gs]

Hoy #CDP se define por una "ensalada" de palabras y trending topics. Además del #marketing en los términos, ¿Entendemos los marketeers qué es?
👉 Lee el blog aquí: https://t.co/MHdE8Xpncm

[Macu Gonzalez @Macu_gs]

A more personalized customer experience? Yes, please. This SAS explainer shows how data and analytics allow businesses of all kinds to tailor to the individual. Offering options that best fit their needs ideally leads to happier customers and more sales. https://t.co/rksH1R4QNE

[Macu Gonzalez @Macu_gs]

El dato, protagonista en el año de la #IA, https://t.co/bKruIaKCT9

[Macu Gonzalez @Macu_gs]

¿Dónde encontrar más talento analítico? Con SAS Viya, tendrás un entorno flexible de bajo código/sin código, las personas que actualmente no programan pueden desarrollar habilidades analíticas. https://t.co/HBXBtsHCYT #SAS #AI

[Macu Gonzalez @Macu_gs]

La Analítica Aumentada elimina la complejidad y lentitud para obtener respuestas de tus datos. BI aumentado. ¿Quiere saber más? Descarga el e-book: https://t.co/CpuzrBMeib

[Macu Gonzalez @Macu_gs]

Marketing evolution! Create the best customer experience and bring advertising and marketing strategy and technology together. MadTech, see more on the complete webinar: https://t.co/laxHxR9vb5

#marketing #cx #customerintelligence #MarTech #Personalization

[Macu Gonzalez @Macu_gs]

"As we celebrate #BlackHistoryMonth: It’s time to get in the game! #AI is here, it’s not going anywhere, and it will have an outsized effect on your life if you don’t participate in its design, creation and sustenance," writes SAS' Reggie Townsend. https://t.co/HJyZBm6ch4

[Macu Gonzalez @Macu_gs]

Mira este estudio y conoce los tres futuros posibles de la banca de aquí a 2035 👉 https://t.co/qaz5qhI4e6 #SAS #SASforBanking

[Macu Gonzalez @Macu_gs]

As #AI and machine learning gain momentum in #FinancialServices, the undeniably human benefits of the technologies are helping redefine the industry. What does this mean for the #FutureOfBanking? @joemckendrick writes for @Forbes. https://t.co/xGp2iytU55

[Macu Gonzalez @Macu_gs]

¿Cuáles serán las principales tendencias de los crímenes financieros en 2023? #Forbes #Analytics #FraudPrevention
https://t.co/1EM18Piq6Z

[Macu Gonzalez @Macu_gs]

Estoy deacuerdo en que el contenido es la clave, pero tambien creo que es mejor calidad que cantidad.
https://t.co/dKfcxg761r por @PuroMarketing

[Macu Gonzalez @Macu_gs]

We're gearing up for the 2023 #SASHackathon, and we want you to showcase your problem-solving skills to tackle a business or humanitarian issue. Curiosity. Inspiration. Code. 💻 Registration is open now through February 28. https://t.co/CcBnWhXHkl