MAKE UP FOR EVER

WHERE EXPERTISE UNLOCKS IMAGINATION. Play. Mix. Dare. Reinvent yourself with makeup.

[MAKE UP FOR EVER @Makeupforever]

A glimpse into our HD SKIN -BALANCING & PERFECTING FOUNDATION launch in Hong Kong.

Over 150 influencers, celebrities, beauty editors, and makeup artists came together to celebrate our newest foundation through interactive testing and immersive brand moments.

#MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

Our new HD SKIN - BALANCING & PERFECTING FOUNDATION.
Designed for comfort. Powered by skin-caring ingredients.
24H of balanced skin.

#MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

Family affair like never before. Come behind the scenes of our new HD SKIN - BALANCING & PERFECTING FOUNDATION campaign shooting.
Grandmother. Mother. Daughter. Three generations. One connection.

#MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

Across skin tones, skin types, routines and lifestyles,
HD SKIN - BALANCING & PERFECTING FOUNDATION is a foundation made to bring every skin together.

#MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

We are proud to announce talented actor Tian Xuning as our APAC Spokesman. His inspiring presence perfectly embodies the spirit of MAKE UP FOR EVER. Discover him in our new HD SKIN-BALANCING & PERFECTING FOUNDATION campaign.

#TianXuning #ArthurTian #MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

Meet our new HD SKIN - BALANCING & PERFECTING FOUNDATION, the first foundation that adapts to all skin types.
Enriched with a skin-caring active complex, it delivers 24H hydration and long-lasting shine control.
Universal formula. For everyone.Your skin in balance.
#MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

From electrifying DJ sets by Paloma Bonnie Le Friant to signature cocktails by El Piex , and an incredible hosting by Isaak Dessaux - every detail came together in perfect orbit.

Energy. Music. No Limits.

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[MAKE UP FOR EVER @Makeupforever]

To celebrate the launch of our Aqua Resist Color Pencil and Volume Artist Mascara, we hosted an unforgettable galactic evening surrounded by friends of the house at La Fête.

[MAKE UP FOR EVER @Makeupforever]

Makeup - the art of the final touch.

Feel the backstage energy at @kikokostadinovs FW26 Show.

#PFW #MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

All eyes on red. Discover the Washed Out Match energy from the FW26 Runway Show by @Lacoste.

#PFW #MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

First Styling assistant: Marine Lescieux
Second Styling assistant: Eliott Marchet
Hair: Pablo Kuemin 
First Assistant Hair: Sundia Wen 
Makeup: Jenneke Croubels
First Assistant Makeup: Lucie Arjalas

[MAKE UP FOR EVER @Makeupforever]

850 MAKE UP FOR EVER brushes. 390 hours of work. One couture dress.

As part of Fall/Winter 2026 The Grace of Time, @marineserre_off presents the Embroidered Mesh Dress with Brushes La Fardeuse - hand-assembled to create a piece where craft and movement converge.
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[MAKE UP FOR EVER @Makeupforever]

Model: Nyaluak Gatluak
Casting director: @williamlhoest at @thecastlog
Photographer: Arash Khaksari 
First Lighting assistant: Jolan Pery
Second Lighting assistant: Mariane Asseily 
Set designer: Sylvain Cabouat 
Styling: Benoit Bethume

[MAKE UP FOR EVER @Makeupforever]

Backstage moments from the MA Fashion Design Graduate Show at Institut Français de la Mode.

Makeup looks created by students of MAKE UP FOR EVER Academy - where creativity meets craft behind the scenes.

#PFW #MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

Step behind the scenes of the Marie Adam-Leenaerdt SS26 show with Florence Teerlinck, where the raw energy comes to life before the runway moment.

#PFW #MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

Skin. Light. Precision. All eyes on the runway.
Behind the scenes moments at the Blumarine FW26 show with Lead Makeup Artist Patrick Glatthaar.

#PFW #MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

Meet the first waterproof, 24-hour 3-in-1 formula Aqua Resist Color Pencil.

Waterline. Liner. Shadow. One pencil, endless expression.

#MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

Throwback to our pop up in Miami, where our guests and friends of the house discovered all our recent launches.

Bold energy. No rules.
Glide with confidence.

#MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

Step into the world of GLIDE LAB, where creativity rides with you.

For two days in Paris, our pop-up opened the doors to explore our latest launches, test them, and dive into the MAKE UP FOR EVER atmosphere.

Bold energy. No rules.
Glide with confidence.

#MAKEUPFOREVER

[MAKE UP FOR EVER @Makeupforever]

Bold shades. Cosmic finishes. With Artist Liquid Color and the new Artist Color Pencil, every move becomes pure color expression.

#MAKEUPFOREVER