A. Cory Maloy

Obscurity holds many businesses back, making it hard to connect with their audience. Maloy PR helps remove those barriers with bold communications and PR.

[A. Cory Maloy @Maloy_PR]

What Happened to Your PR Spark?

Ever land a great piece of media coverage or get a wave of attention—only for it to disappear?

You had the spark. But PR isn’t just about getting attention. It’s about building the structure to keep that flame going.

Let’s start the week with this:
👉 What caused your momentum to fizzle?
👉 What would you do differently with your PR if you could go back?

Drop your thoughts below. 👇

#BrandVisibility #PublicRelations #MaloyPR #StrategicCommunications

[A. Cory Maloy @Maloy_PR]

PR today is strategy, not spin

The best PR doesn’t shout—it aligns. It aligns your messaging with your mission, your leadership with your brand, and your strategy with your audience’s reality.

At Maloy PR, we help clients take a strategic approach to communications:
• We clarify the message
• We shape the narrative
• We create visibility that builds credibility

It’s not about hype. It’s about helping people trust you faster.
And when that happens, business gets easier.

Let us know how we can help create a PR program for you, https://t.co/2Hw39dxybK

#StrategicCommunications #BrandClarity #ModernPR #ThoughtLeadership #TrustAndReputation #MaloyPR #CoryMaloy

[A. Cory Maloy @Maloy_PR]

Messaging isn’t copy—it’s clarity that builds trust.

The right words aren’t just about sounding good—they’re about being understood.

At Maloy PR, we help businesses simplify their messaging so it connects immediately. Here’s what a simple example looks like in practice:

Before:
“We offer integrated, end-to-end solutions across a variety of verticals…”

After:
“We help growth-minded businesses cut through confusion and communicate with clarity—so they can scale with confidence.”

Same offer. New positioning.
Because if people don’t understand what you do, they won’t trust you to do it.

#StrategicCommunications #BrandClarity #ModernPR #ThoughtLeadership #TrustAndReputation #MaloyPR #CoryMaloy

[A. Cory Maloy @Maloy_PR]

Why PR Still Matters More Than Ever

The evolution from publicity to strategy—and why clarity, credibility, and trust still win.

This article discusses:
• The death of the press release mindset
• The rise of PR as a leadership function
• The role of clarity in attention and trust
• Owned vs. earned media in 2025
• Why modern brands need a communications guide, not a hype machine
Read the article: https://t.co/Ae4ax0zJPx

[A. Cory Maloy @Maloy_PR]

What does modern PR actually look like?

It’s not about press releases. It’s not about spinning the truth.

Modern PR is about alignment: aligning your message, your values, and your brand presence across every touchpoint.

This is what PR looks like today:
• Clear, story-driven messaging
• Strategic media relationships—not one-off pitches
• Thought leadership over talking points
• Credibility that compounds over time

If your communications still feel like tactics in search of a strategy, it might be time to rethink what PR means to your business.

#StrategicCommunications #BrandClarity #ModernPR #ThoughtLeadership #TrustAndReputation #MaloyPR #CoryMaloy

[A. Cory Maloy @Maloy_PR]

PR isn’t dead. It’s just not what you think it is.

People say PR is dead. It’s not.
What’s actually dying is a narrow, outdated view of what PR used to be: press releases, spin, and media lists that lead to nowhere.

Modern PR isn’t about broadcasting noise—it’s about crafting clarity and building trust. It’s the engine behind how companies shape perception, build visibility, and align reputation with reality.

PR hasn’t disappeared. It’s evolved into something more powerful: strategic communications.

#StrategicCommunications #BrandClarity #ModernPR #ThoughtLeadership #TrustAndReputation #MaloyPR #CoryMaloy

[A. Cory Maloy @Maloy_PR]

The #1 threat to most organizations?
It’s not competition.
It’s obscurity.

At Maloy PR, we specialize in breaking brands out of obscurity by translating complex strategies into messaging that:
• Aligns your team
• Clarifies your value
• Gets you noticed

Whether you’re pitching press, presenting policy, or launching a new service—your message is either building momentum or burying you in noise.

Want to break out of obscurity?
Visit https://t.co/BmluopEWz0

[A. Cory Maloy @Maloy_PR]

Messaging isn’t just for marketing—it matters in every high-stakes moment.

Recently, we supported Meghan Merideth, Executive Director of Utah Virtual Academy, as she prepared remarks for a public education hearing. Our focus: helping her express big ideas in clear, powerful language.

Here’s an excerpt from her presentation:

“At Utah Virtual Academy, we go beyond online learning. Every student is matched with a certified Utah teacher who knows their name, their pace, and their goals.

Through Utah's Statewide Online Education Program, we partner with districts to bring advanced coursework to students in every corner of the state—especially where options are limited.

We don’t replace schools. We expand what’s possible for every Utah student.”

When the stakes are high, every word matters. Whether you’re speaking in a public forum, presenting to stakeholders, or leading a team—clarity is the difference between being heard and being overlooked.

That’s what we do at Maloy PR. We help leaders deliver their message with focus, precision, and impact.

#HighStakesMessaging #LeadershipCommunication #PublicSpeaking #ClearMessaging #ExecutivePresence #MaloyPR #EscapeObscurity

[A. Cory Maloy @Maloy_PR]

New blog:
The High Cost of Unclear Messaging—and How to Fix It

We help brands clarify what they offer so they can grow with confidence.

Read the full post here https://t.co/IgBtAsfSPh

#BrandClarity #StrategicMessaging #EscapeObscurity #BusinessGrowth #MaloyPR

[A. Cory Maloy @Maloy_PR]

Obscurity thrives on unclear messaging.

At Maloy PR, we help you clarify your story so people understand why you matter.

Clear message = trust + traction.

https://t.co/MeSiWDB1EV

#MaloyPR #PRStrategy #MessagingMatters

[A. Cory Maloy @Maloy_PR]

How Maloy PR Approaches Crisis Communication

One of the toughest—but most rewarding—aspects of PR is helping companies navigate a crisis. I’ve seen firsthand how the right response can mean the difference between a short-term challenge and a long-term reputational disaster.

The key? Having a plan before you need it.

Too many companies wait until they’re in the middle of a PR nightmare to figure out their response. But the truth is, the best crisis responses are planned long before the crisis happens.

At Maloy PR, we help organizations:
- Identify potential crisis risks before they escalate
- Build response plans that align with their values and audience expectations
- Train leadership teams for fast, clear, and effective messaging
- Turn crises into opportunities to build long-term trust

If your company doesn’t have a crisis plan in place—or you’re unsure if yours is strong enough—let’s talk. A little preparation today can save you from a major headache tomorrow.

-- Send me a message or drop a comment below.

[A. Cory Maloy @Maloy_PR]

Crisis Communication Done Right: How Johnson & Johnson and Chipotle Recovered Trust

Crises don’t destroy brands—poor responses do. But some companies turn crises into trust-building moments through smart communication.

--Chipotle’s Food Safety Crisis (2015-2016) – A Comeback Story

Between 2015 and 2016, Chipotle suffered multiple outbreaks of E. coli and norovirus, impacting nearly 60 locations in 14 states. Customers lost confidence, and stock prices plunged by 40%.

Instead of downplaying the issue, Chipotle took aggressive action to rebuild trust:
- Closed stores for deep cleaning and food safety retraining
- Rebuilt its supply chain and introduced stricter ingredient testing
- Launched a customer reassurance campaign to win back business

While it took time, these steps restored public trust and helped Chipotle regain its market position.

-- The Tylenol Crisis (1982) – A Masterclass in Crisis Response

When tampered Tylenol bottles led to multiple deaths, Johnson & Johnson did what many brands fail to do: they put public safety above profits. They immediately recalled 31 million bottles (at a $100 million loss), cooperated with authorities, and introduced the first-ever tamper-proof packaging. Because of this, Tylenol not only recovered but became the gold standard for corporate responsibility.

Key Lessons from These Crises:

- Own the mistake – Trying to cover it up makes it worse.
- Act quickly – Delays damage credibility.
- Use the right tone – Whether serious accountability (like Chipotle and Tylenol), or other strategic responses, your tone matters.

The takeaway: The public doesn’t expect perfection—but they do expect honesty and responsibility.

What’s a brand you think handled a crisis well? Drop your thoughts in the comments!

#MaloyPR #CrisisCommunication #CrisisManagement #Leadership #ReputationManagement #CrisisResponse #StrategicCommunications #LessonsLearned

[A. Cory Maloy @Maloy_PR]

A crisis can break a brand overnight—but the right response can turn it into an opportunity for trust and loyalty. Here’s how to get it right. https://t.co/0ti6YN8Rbw

#MaloyPR #CrisisCommunication #CrisisManagement #PRStrategy #Leadership #ReputationManagement #StrategicCommunications

[A. Cory Maloy @Maloy_PR]

What’s the biggest challenge in crisis communication?

A well-handled crisis can actually strengthen trust, but companies often struggle with different aspects of crisis response. From what I’ve seen, the biggest challenges are:

1.Responding quickly enough
2.Controlling the narrative
3.Internal alignment (getting leadership on the same page)
4.Rebuilding trust afterward

Which of these do you think is the most difficult?

💡 Pro Tip: The companies that handle crises best have a plan in place before they need it. If your crisis response strategy is outdated (or nonexistent), now is the time to change that.

Let’s talk—what’s your biggest crisis communication challenge?

#CrisisCommunication #CrisisManagement #PRStrategy #Leadership #MaloyPR #CrisisPlanning #StrategicCommunications

(Notice: This week’s Maloy PR LinkedIn campaign focuses on Crisis Communication. Given the severe storms across the U.S. this week, we’re discontinuing our storm-themed imagery. However, we remain committed to providing valuable insights, fostering discussion, and helping organizations prepare for crises. – Maloy PR)

[A. Cory Maloy @Maloy_PR]

Maloy PR has rebranded! 🎉 We’re here to help businesses overcome obscurity, build trust, and achieve meaningful growth. Let’s amplify your story!
https://t.co/MklseS7iXs

#MaloyPR #PRRebrand #VisibilityMatters

[A. Cory Maloy @Maloy_PR]

The Hello Girls were the first U.S. women to serve in combat during WWI. They served in the Army Signal Corp Telephone Operator Unit helping French and American officers coordinate under fire. Two women from UT, Emelia Katharine Lumpert, and Mary Marshall, were part of that group

[A. Cory Maloy @Maloy_PR]

Provo a “breakout city.” Congrats Provo, and congrats to my client Fishbowl for a great mention and quote. https://t.co/8FITdZjHS5

[A. Cory Maloy @Maloy_PR]

@THErealDVORAK Not to mention their bait and switch on pricing.......

[A. Cory Maloy @Maloy_PR]

Arda Molen required surgery after spending 6 to 8 hours per day for four years after sewing more than 5,000 dresses. Read about how her dresses help young girls in need in different parts of the world. https://t.co/7J4o9YokTs