Or maybe just Heineken not really caring and/or trying to force the same 5-6 core beers. Idk. Far cry from Tony DM-ing me from his personal account when I’d tweet about new beers. 🤷🏻
With resurgence of west coast ipa I wonder what’s taking Lagunitas so long to lean back into the beers that they already have the recipes for. Hop Stoopid and Sucks mainly. May not need a rebrand but probably wouldn’t hurt either. Maybe not as big of a draw in grocery/chain?
So @goodbeerhunting was a compass as I transformed craft beer into a career from a hobby. Will always be grateful for them telling the story of beer in a thoughtful and elevated way that few others did. Definitely shaped my approach to buying/talking to people about beer. 🙏
This years' Big Hugs art is probably my favorite so far also. Went to the HA merch store and want all of it. Firing on all the aesthetic cylinders over there.