ManageSocial

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[Dan Hockenmaier @danhockenmaier]

So much of what is written about growth is noise. Here are ten of the concepts I find myself coming back to over and over again 👇

[ManageSocial @ManageSocial]

Thank you to everyone who participated in our last #SocialROI chat! It's been a wonderful journey. ❤️ ^Madalyn

[ManageSocial @ManageSocial]

BIG Thank You to our #SocialROI chat guest @janetmachuka_! We appreciate you sharing your valuable insights with us today. ^Madalyn

[Janet Machuka @janetmachuka_]

A7. When we:

•Drive conversations that convert
•Influence people’s purchasing power
•Stop sharing consistent content on social media suddenly and our followers start questioning
•Make impacts that influence the society in regards to our niche. #SocialROI

[Janet Machuka @janetmachuka_]

This is a wonderful community. I am learning and sharing. What a GAIN! #SocialROI

[ManageSocial @ManageSocial]

Q7: When will we know we have built Brand Authority on Social? #SocialROI

[Janet Machuka @janetmachuka_]

A6 Businesses should sign up right thought leaders as messengers. Let them be aware of the brand’s achievements & news about products and services. Thought leaders should help steer spearhead original research for the customers about the brand they are representing. #SocialROI

[ManageSocial @ManageSocial]

Q6: How can businesses line up with Thought Leaders in their field? #SocialROI

[Janet Machuka @janetmachuka_]

A5. Conversations involve established brands being guests on chats/ curating content. Continuous conversations on feedbacks from clients, testimonials, brand stories and engagements with followers who might be leads or customers build the company to an authority. #SocialROI

[ManageSocial @ManageSocial]

Q5: How can companies use conversations on Social to help build Brand Authority? #SocialROI

[Janet Machuka @janetmachuka_]

@ManageSocial A4. Customers, prospects, thought leaders, pontential clients, influencers ans brands. #SocialROI

[ManageSocial @ManageSocial]

Q4: Who should marketers be engaging with on Social? #SocialROI

[Janet Machuka @janetmachuka_]

A3.
•Focus on a particular niche. Create content around it. Share stories. Engage people within that niche.

•I love engaging with my community and being part of chats like #SocialROI.

•Be the watchdogs to your customers to share news about your industry.

[Janet Machuka @janetmachuka_]

A3. Create a seamless brand voice. The marketer Janet as you know her on twitter with her personal attributes should replicate the one on Facebook. #SocialROI

[Janet Machuka @janetmachuka_]

A3. Show up in events, take selfies and photos with fans, share them on social media and tag them.
#SocialROI

[Janet Machuka @janetmachuka_]

5. Choose a niche. Stick to it and other close relations of it.
6. Listen, observe and participate in conversations around your keywords and concepts.
7. Associate yourself with strong and already built brands
#SocialROI

[ManageSocial @ManageSocial]

Q3: In what ways can marketers build Brand Identity across different Social platforms? #SocialROI

[Janet Machuka @janetmachuka_]

3. Share high quality educational materials that will push you to become an authority among your fellow educators
4. Your profile, bio & content should exude some authority in it. You can send directions, call to action and inspire your audience to take action. #SocialROI

[Janet Machuka @janetmachuka_]

A2. Pointers:

1. Share testimonials which are fresh, relatable and believable to your audience
2. Join Twitter lists, Fb Groups & LinkedIn groups with individuals around the same. Converse, engage and identify yourself as one of them.
#SocialROI

[ManageSocial @ManageSocial]

Q2: Please share your top 5 pointers for constructing a solid Brand Identity. #SocialROI