“Ultra Processed food is everywhere & it’s causing us harm ~ Ban the cartoon mascots, our false friends. Ban the weasel words and crocodile smiles. Cut the trick photography and attractive packaging. Slap on health warnings where appropriate”
https://t.co/QvttqcAFih
“Many UPFs share more characteristics with cigarettes than with minimally processed fruits or vegetables and therefore warrant regulation commensurate with the significant public health risks they pose,”
https://t.co/aFhJ2Vdqp6
“For decades, the UK government’s ‘healthy eating’ guidelines have neglected processing, assuming that whole foods and ultra-processed products might deliver the same health outcomes. We now know that to be false.”
@SoilAssociation on this new study👇
https://t.co/4XPKLSk66d
Important point: it may be possible to design a healthy ultra-processed diet for a clinical trial, but creating a consistently healthy ultra-processed food environment remains highly implausible, given commercial forces. Better to focus on shifting food systems from UPF to MPF.
Eating ultra-processed foods might hinder attempts to lose weight even when the diet accords with national healthy-eating recommendations
https://t.co/lRys1Oy2Ju
More valuable data from Levercliff’s nationally representative UK consumer surveys: nearly 19 million adults have already started avoiding UPFs, and another 9 million are considering doing so. Awareness of UPFs has also climbed to 78% as of June 2025. https://t.co/PO1ql6kCU2
We need to focus on diet if we want to end the obesity crisis. And we need to focus on the obesogenic foods (UPF maybe?) while, hopefully, maintaining the availability of healthy calories.
These aren't new ideas, but hopefully this paper helps clarify & amplify those efforts
9/
“Children will eat significantly more calories in a day after watching just five minutes of junk food advertising, according to a groundbreaking study.”
https://t.co/JpiU6DSToo
Parents of infants are still being marketed products more sugary than Coke.
It shouldn’t take us naming & shaming the worst offenders to bring about needed change.
Voluntary action has failed.
Govt need to step up & force industry to do the right thing https://t.co/IcqWMAD6rd
New study (Am J Prev Med) in 8 countries estimated that 3.9% (Colombia) to 13.7% (USA) of all premature deaths (ages 30-69 y) are due to UPF consumption—more than 100,000 deaths annually in the United States alone.
https://t.co/0RshAHGE36
Important investigative piece in @bmj_latest V nice video explainer...
Bans on junk food advertising in outdoor spaces derailed by industry lobbying https://t.co/5EViFOaZIj
“When the rivers and air are polluted, when families and nations are at war, when homeless wanderers fill the highways, these are traditional signs of a dark age” Pema Chodron.
“clusters of additives often used by industry in certain food categories may be more harmful when eaten together than alone, according to a new study which found two such mixtures linked to a small but significant increase in type 2 diabetes.”
https://t.co/j7t0ahC9N5
The double-standard that @KelloggsUS has for what they sell overseas VS. to our own citizens in America is alarming. Targeting children with these ingredients especially needs to stop. #CancelKelloggs
JAMA viewpoint by Dariush Mozaffarian. Brilliant: "Based on the current evidence and high levels of consumption, it is time to recommend that people in the US eat fewer UPFs."
https://t.co/dA2bMwJgD2
Two years ago SACN (the government's scientific advisory committee) said they were "concerned" about the association between UPF and poor health.
In their refreshed statement issued today, they've said they are now "very concerned".
https://t.co/3e5cDaBOSX