Marco Loza

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[Marco Loza @Marcoloza12]

I don't have a degree. I run Google & Meta ads for paying clients.

Marketing agency day job. I'm stacking my own clients on the side.

Not planning staying under a boss forever.

Follow along. I'm going from employee to owner, one client at a time.

[Marco Loza @Marcoloza12]

A client's ads were paused for almost a year because they "didn't work."

Today the company handed me that account.

I found the real problem in one sitting. It was never the ads.

Here's what was actually broken 🧵

[Marco Loza @Marcoloza12]

The ads were never the problem. Nobody had built the foundation for them to work.

Data starts coming in over the next two weeks. I'll post what happens, good or bad.

Follow if you want to watch a dead account come back to life.

[Marco Loza @Marcoloza12]

A client's ads were paused for almost a year because they "didn't work."

Today the company handed me that account.

I found the real problem in one sitting. It was never the ads.

Here's what was actually broken 🧵

[Marco Loza @Marcoloza12]

So today I fixed all of it.

Broad match cleaned up. Negatives rebuilt. Tracking set up properly, tag, linker, call and thank-you page. Lead flow sorted. Mobile speed addressed.
Now the account can actually be measured.

[Marco Loza @Marcoloza12]

"AI writes bad ad copy."

No. You gave it a blank canvas and no customer.

Feed it the avatar, the pains, the desires & objections. Now it writes like someone who talked to your customer.

Half will be generic. The other half will beat what you wrote.

[Marco Loza @Marcoloza12]

@nickrgrs Was skeptical till I tried it. It Indeed was the top performer in the ad set 💀

[Marco Loza @Marcoloza12]

@bradsmith “the most expensive click is the cheapest customer you’ll ever buy.”

[Marco Loza @Marcoloza12]

I’m 27teen btw

[Marco Loza @Marcoloza12]

Fuck my life.

Why no one tell me troubleshooting GHL workflows webhooks/zappier was such a headache.

I’m just a boy 😩

[Marco Loza @Marcoloza12]

I failed dropshipping, trading, KDP publishing because I gave up.

Only saw sum success with paid ads because I didn't quit.

Choose one thing. MAKE it work.

[Marco Loza @Marcoloza12]

@stevehlpdx Or sometimes they don’t have ANY tracking 🙃 set up

[Marco Loza @Marcoloza12]

Every time I do a Google Ads audit, I see the same mistakes:

- Search partners and Display on
- AI max on
- Auto-apply recommendations on
- Wrong location settings
- Broad match keywords enabled
- A slow landing page

Fix these & you'll see improvement.

[Marco Loza @Marcoloza12]

I learned 10x more building than I ever did watching videos or reading books.

My only regret is I didn't start three years ago.

A client is the best teacher. They pay you to learn.

Pick one skill. Do it for someone. Badly first. Then better.

[Marco Loza @Marcoloza12]

@cgtwts

[Marco Loza @Marcoloza12]

@ma_gallon6 Check your dms 🫡

[Marco Loza @Marcoloza12]

I don't have a degree. I run Google & Meta ads for paying clients.

Marketing agency day job. I'm stacking my own clients on the side.

Not planning staying under a boss forever.

Follow along. I'm going from employee to owner, one client at a time.