Marcus Schaller

Cut Through the Noise and Attract Your Ideal Customers

[Marcus Schaller @Marcus_Schaller]

Are you leaning into your uniqueness?

“I’m not afraid of the fact that there are other people who all sell virtual events. But I did have to go in and think about — what is it that people are drawn to about me?”

Ella Glasgow, CEO at Beyond Virtual Events

[Marcus Schaller @Marcus_Schaller]

Are you painting a clear enough picture for your prospects?

“The more that you can paint that picture of what it is and how it gets done, the less scary it is for them.”

Corinne Murray, Founder at Agate

https://t.co/EuJfk5MhSs

[Marcus Schaller @Marcus_Schaller]

Are you playing the social media short game…or long game?

https://t.co/XMxJmWn0Sc

#entrepreneur #entrepreneurship #founders #marketing #idealcustomer #idealclient

[Marcus Schaller @Marcus_Schaller]

@MarkDonatelli Happens to the best of us! Thanks for the great chat @MarkDonatelli

[Marcus Schaller @Marcus_Schaller]

“When we were getting started [with our podcast], one of the biggest sticking points was ‘what if I suck?’”

@chaseclymer , Co-Founder at Electric Eye Agency

https://t.co/5vU5gJpQnR

[Marcus Schaller @Marcus_Schaller]

“You’ve got to figure out where they’re at in your funnel…and the appropriate level of information that’s going to put them over the hump.”

Mark Donatelli, Managing Partner at Cimply

https://t.co/UV0n9wBtIs

#idealcustomer #idealclient

[Marcus Schaller @Marcus_Schaller]

Not sure which podcasting tools will be the best fit for your needs?

Watch the video to see why these podcasters all picked @descript as one of their top go-to resources…

https://t.co/5vU5gJqodp

[Marcus Schaller @Marcus_Schaller]

“Our lead generators [content, assessments] allow me to see if somebody’s curious enough to actually take the next step."

Suzi Lantz, Founder at Personal Peak Consulting

https://t.co/5gxg3TAj5h

#entrepreneur #entrepreneurship #founders #marketing #idealcustomer #idealclient

[Marcus Schaller @Marcus_Schaller]

Not sure which #podcasting tools will be the best fit for your needs?

Watch the video below to see why these podcasters all picked @RiversidedotFM as one of their top go-to resources…

https://t.co/NM8iujhDVb

[Marcus Schaller @Marcus_Schaller]

“I think visual identity is about standing out and being very, very memorable. People buy feelings.”

Christie Calahan, Senior Director, Marketing at ELB Learning

#entrepreneur #entrepreneurship #founders #marketing #idealcustomer #idealclient

https://t.co/5vgTIOu8fz

[Marcus Schaller @Marcus_Schaller]

“I was hung up on [my #podcast] being an absolute perfect product in the beginning. I think you’ve got to take that out of the equation."

Amy Wald, Founder at Green Luxe

https://t.co/5vU5gJpQnR

[Marcus Schaller @Marcus_Schaller]

“If you try to do too much, you’re going to fail.”

Brad Schechter, VP Marketing at Fuel Cycle

https://t.co/9RxxHoiEcQ

#entrepreneur #entrepreneurship #founders #marketing #idealcustomer #idealclient

[Marcus Schaller @Marcus_Schaller]

“When I say I show up in my marketing authentically, I just say things the way I would if we were having a conversation.”

Sindy Warren, Founder at Blue Tree Coaching

https://t.co/pzFVfCPxPi

#entrepreneur #entrepreneurship #founders #marketing #idealcustomer #idealclient

[Marcus Schaller @Marcus_Schaller]

Can #podcasting really help us connect with and attract more of our #idealcustomers? Here’s what other founders, CEOs, and marketers have to say…

https://t.co/5vU5gJpQnR

[Marcus Schaller @Marcus_Schaller]

“As much as we say ‘content is king,’ content that has a perspective, provides something unique and is valuable, will always trump content that can be written 500 different ways by an AI.”

Kari Hanson, VP Marketing at https://t.co/GQ0TubY4pR

https://t.co/TMOFKvbdOc

[Marcus Schaller @Marcus_Schaller]

“Don’t be afraid to talk to all different types of people. Don’t be afraid to experiment to help figure out where it is you need to go.”

Lori Zoss Kraska, Founder at Growth Owl

#entrepreneur #entrepreneurship #founders #marketing #idealcustomer #idealclient

[Marcus Schaller @Marcus_Schaller]

“You don’t have a lot of time on the Internet to wow your customers. What kind of information do they need to be able to make the decision to move forward with your business?”

Ryan McCoy, CEO at @atomicgroup

#entrepreneur #entrepreneurship #marketing #idealcustomer

[Marcus Schaller @Marcus_Schaller]

“If you want to please everybody, you’re going to end up having no one convert. You’re going to have no one interact. Because it’s just ‘meh.’”

Andy Halko, CEO at @insivia

[Marcus Schaller @Marcus_Schaller]

“You could hold true to your principles and value system, and still take a client that’s not necessarily the ideal client profile (out of need and necessity). It’s still within the bounds of your belief system."

Craig James, Co-Founder at CatalystStrategies

[Marcus Schaller @Marcus_Schaller]

“We need to be very clear, and let the world know, who and what we want to be. But when you’re a small business like us, you want to keep things a little open while you continue to build that client base.” Taylor Evans, Founder at @RustBeltRecruit #idealcustomer