Alex Mari

Assistant Professor of Marketing, American University of Bahrain | Co-founder, AI Empathy Lab | Founder, Cary Ally - AI Companion | @AUBH_Bahrain

[Alex Mari @Mariketing]

Watch co-author Ertugrul Uysal from @ETH_en presenting the AI Empathy #Lab research at the Mind & Machine Alignment Summit 2026.

“Should we make machines more human, or should we begin asking what #AI #Empathy actually means on its own terms?”

https://t.co/2yoWz4zm4Z

[Alex Mari @Mariketing]

Proud moment.

[Alex Mari @Mariketing]

It was an honor to be a guest speaker at #Empathy Day, hosted by The Social Brain Lab at the Netherlands Institute for Neuroscience.

#AIempathy

[Alex Mari @Mariketing]

The new #Executive program in Strategic Marketing at the University of Zurich stands out. I am fortunate to lead a dedicated module on #AI for Marketing.

Strategic Marketing (CAS): https://t.co/KME4Ur8qxT
AI for Marketing (module): https://t.co/5ZJ2TYQDpr

@UZH_en #AImarketing

[Alex Mari @Mariketing]

The CAS in Medical Leadership at @UZH_ch is one of the highlights I truly look forward to. Every year it gives me inspiration and the courage to share new ideas.

Teaching #digitalmarketing to brilliant, open-minded, critical, and incredibly kind medical doctors is humbling.

[Alex Mari @Mariketing]

@AnthropicAI released a study of what more than 80,000 people want from #AI.
https://t.co/Ow9iLZOSBm
@DanielaAmodei

[Alex Mari @Mariketing]

New research on AI Empathy in Voice Commerce.

When and how should #voiceassistants express empathy?

AI empathy boosts decision satisfaction via transparency and lower perceived manipulation, especially for hedonic vs. utilitarian products.

Preprint: https://t.co/EoSQz6xCLo

[Alex Mari @Mariketing]

As my visiting professorship at the Catholic University to Sacred Heart in Milan comes to an end for this year, it’s time to say a heartfelt #thankyou.

[Alex Mari @Mariketing]

#Davos2026

[Alex Mari @Mariketing]

New #Preprint 🚀"The Voice of Emotion: Advancing Marketing Research Through Real-Time AI Emotion Measurements."

A novel methodological approach for analyzing consumer emotions through voice.🤖

Available at: https://t.co/hFuHV5TGUo

#AI #emotion #marketing #research

[Adam Grant @AdamMGrant]

Success is not about finishing everything you start. It’s about knowing when to grit and when to quit.

235 studies: When people adjust their goals and plans in the face of challenges, they make more progress—and feel less depressed and anxious.

The ultimate flex is flexibility.

[Alex Mari @Mariketing]

I truly enjoyed contributing to the @AUBH_Bahrain Research Seminar Series with a session on experimental design in AI studies. Thank you to the many colleagues and students who joined.

#AI #experiment #Bahrain

[Alex Mari @Mariketing]

Curious how we actually run #experiments on human–AI interaction?

In this behind-the-scenes walkthrough, I show how my collaborators and I at the #AIEmpathy Research Lab run our latest online experiments with #voiceassistants.

#acedemicresearch #AI #studies @AUBH_Bahrain

[Alex Mari @Mariketing]

Every presentation is a chance to grow through (self-) reflection.

Grateful for the thoughtful conversations and the curiosity at @AUBH_Bahrain.

Moments like these remind me why teaching and continuous learning go hand in hand.

#personalbranding #marketing #AUBH #Bahrain

[Alex Mari @Mariketing]

- For marketers, default placement outweighs brand type and price point (!). Being presented first can disproportionately shape outcomes.

In short, voice commerce highlights a critical decision trade-off: consumers are willing to sacrifice decision autonomy for efficiency.

[Alex Mari @Mariketing]

🤖New publication "AI-Assisted Shopping on Voice Assistants: The Efficiency-Autonomy Consumer Decision Trade-Off" with @andremandelli and @ReneAlgesheimer in the Journal of Interactive Marketing.

https://t.co/2vzmXga0qs

Full-text: https://t.co/pZzXYB95GE

#voicecommerce #alexa

[Alex Mari @Mariketing]

There are two key implications when shopping for utilitarian products (e.g., batteries):

- Consumers report higher satisfaction when evaluating fewer alternatives (!) and become more willing to delegate future shopping decisions to the AI (!). -

[Alex Mari @Mariketing]

IMMAA Annual Conference at the American University in Cairo