The end of price parity is a major blow for https://t.co/qYQUOlQ0SM
The OTA's European market share will come under pressure, with slower booking growth and higher marketing costs challenging earnings.
https://t.co/z54UJylNml
#hotelmarketing#rateparity#metasearch
Google is retiring its commission-based bidding for Hotel Ads in October 2024 and shifting to AI-powered bidding.
https://t.co/eM59lxiH6R
#hotelmarketing#googlehotelads#tROAS
Google Hotel Ads carousel, in Search and Google Hotels - The New Google Hotel Results In EU With Digital Markets Act
https://t.co/rnf3SIfeaB
#hotelmarketing#google
Expedia wants to use AI to develop personalized recommendations and cut Google out of its trip-planning business
https://t.co/Alk9osgsQZ
#hotelmarketing#ai#expedia#google
Airbnb introduces Guest Favorites, a collection of the 2 million most-loved homes on Airbnb based on ratings, reviews, and reliability.
https://t.co/NnK1ZPiFPR
#hotelmarketing#airbnb