Mark Draper the 3rd

sport, tech, data and strat specialist with a perpetual desire to move. ex-@burberry, ex-LDN, ex-PDX now leading consumer facing tech @NIKE in AMS

[Mark Draper the 3rd @MarkCDraper]

Top article. Helping people to feel like they are getting value is often more important than the actual price of what they are trying to buy. Value-Conscious != Bargain Hunter. This psychological lever is leveraged in physical retail environments more than we generally realise...

[Boston Consulting Group @BCG]

The majority of consumers worldwide identify themselves as value-conscious, yet the percentage who tend to choose the lowest-price option ranges from only 2%-18%, depending on category and market. Why? They may also be quality-minded and brand conscious. https://t.co/KO4h7jdbka

[Mark Draper the 3rd @MarkCDraper]

💯 Incredible track - no better training loop, many a yasso 800 set slogged round here ⚡️. Few other bucket list venues to be added from this thread 📝

[Joe Pompliano @JoePompliano]

4) Michael Johnson Track

Location: Nike HQ - Beaverton, Oregon

Fun Fact: Despite multiple Olympians frequently training on the track, Nike occasionally opens it up for public access — with one caveat...you must wear Nike's :)

(h/t @nikbonaddio)

[Joe Pompliano @JoePompliano]

4) Michael Johnson Track

Location: Nike HQ - Beaverton, Oregon

Fun Fact: Despite multiple Olympians frequently training on the track, Nike occasionally opens it up for public access — with one caveat...you must wear Nike's :)

(h/t @nikbonaddio)

[Mark Draper the 3rd @MarkCDraper]

“Some scientists are likely...” 🤨 This is such an oddly phrased and speculative article.

[Reuters @Reuters]

Analysis-Nike's free workout apps are key to its high-end pricing strategy https://t.co/TwNnQddHYi

[The Business of Fashion @BoF]

How did Nike’s share price hit an all-time high in the middle of a pandemic? https://t.co/nxJ4TSiN9W

[Mark Draper the 3rd @MarkCDraper]

(To the tune of backstreets back) 🎵This is how we do it...🎵

[Joe Pompliano @JoePompliano]

With retail stores all over the world closed during the COVID-19 pandemic, consumer brands have suffered tremendously.

The interesting part?

Nike is thriving.

Time for a thread 👇👇👇

[Mark Draper the 3rd @MarkCDraper]

"just you", thanks Outlook, thanks...🥺 #wfh

[Mark Draper the 3rd @MarkCDraper]

@chuckdavie To be fair I’ve always fancied being a gadabout. It always sounds like they are having such fun!

[Mark Draper the 3rd @MarkCDraper]

The possibilities when combining these technologies = 🤯. However, combine too many of them and Sarah Connor will turn up and...#nicheterminatorreference

[MIT Sloan Management Review @mitsmr]

7 Technologies Remaking the World
1. Pervasive computing
2. Wireless mesh networks
3. #Biotechnology
4. 3D Printing
5. #MachineLearning
6. Nanotechnology
7. #Robotics

[Mark Draper the 3rd @MarkCDraper]

⛰The Peak District, is what it says it is. ⛰ #howsteep #whatgoesupmustcomedown⬆️⬇️ #cycling #hillsfordays😰 @ Bakewell, Derbyshire https://t.co/oMEJ2JFqiT

[Mark Draper the 3rd @MarkCDraper]

Through varied advanced ML deployments we can tackle the question of "what" to buy. The bigger question of "why" to buy is explored fantastically in the following, well worth a read.
https://t.co/88zKBCTJf6
@HarvardBiz @AccentureDigi #MachineLearning #Retail #loyalty

[Mark Draper the 3rd @MarkCDraper]

Lots of pain, lots of gains. 12h30m = big PB in crazy heat and tropical storms! Lots learned but especially how the power of an amazing support crew can give the biggest lift when you are… https://t.co/G41N4keqMp

[Mark Draper the 3rd @MarkCDraper]

Mark Draper completed the IM France in a time of 12:31:21 (unofficial)! 🏊🚴🏃🏆 https://t.co/QdtShCLLKs #IMFrance

[Mark Draper the 3rd @MarkCDraper]

Mark Draper crossed BIKE. Time 07:40:09, pace 33.24 km/hr, est. finish 6:30 pm https://t.co/QdtShCLLKs #IMFrance

[Mark Draper the 3rd @MarkCDraper]

Mark Draper crossed Swim. Time 01:10:23, pace 01:51 min/100m, est. finish 6:47 pm https://t.co/QdtShCLLKs #IMFrance

[Mark Draper the 3rd @MarkCDraper]

Mark Draper just started the IRONMAN® France · Nice! 🏊🚴🏃Follow the race: https://t.co/QdtShCLLKs #IMFrance

[Mark Draper the 3rd @MarkCDraper]

If you #run in the rain but @strava is down did you run in vain? #modernphilosophy😂 #ukrunchat #ifitsnotonstrava...

[Mark Draper the 3rd @MarkCDraper]

@tomfgoodwin I 100% agree AB refines from within an array of predefined possibilities. However to state that seeing the fallibility of ab testing is beyond our imagination is a stretch. That is almost an unarguable “god does not play dice” line of persuasion.

[Mark Draper the 3rd @MarkCDraper]

@tomfgoodwin I understand your point but surely Amazon have AB tested this. I grant that this would have most likely been optimised towards conversion not experiential enjoyment of the purchase moment but debating this then depends on the definition of “worth”.

[Mark Draper the 3rd @MarkCDraper]

@baekdal I'm a similar vain, we did a comparison a year ago for our companies China domain looking at Server side vs Baidu Analytics vs Google Analytics. The variances due to Server side measurement, Baidu (which doesnt auto-filter clickfraud bots) and GA were staggering!