Markerly

The technology behind the most powerful influencer campaigns.
📈 Latest campaign: 113% engagement rate
🏆 OMMA 2020 Award Winner
📍 Austin, TX

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Tips for #InfluencerMarketing:
- set campaign goals: after deciding on the goals, start looking for influencers who will bring about those specific results.
- give influencers creative control: If you want their messaging to be authentic, you can't micromanage their content.

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Regardless of follower count, engagement per dollar will determine the value you're getting from an influencer.

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Working with a micro-influencer is a way to reach a more interactive, localized audience.

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Working with live streaming influencers is risky. Be sure to do it with an influencer that you trust to do right by the story that you're trying to tell.

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When comparing influencers, ask yourself: how much engagement are you getting for every dollar you spent?

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Influencer marketing has two primary components: promoting general brand awareness and influencing people to take a particular action–whether that's to purchase something, donate, or engage in a particular action related to your initiative.

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All the best salespeople are ambiverts, a cross between an extrovert and an introvert. You want to be in that Goldilocks zone of personality type.

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Your mindset shouldn't be whether you are capable of something. Ask yourself how you're going to do it.

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Famous athletes, actors, and even politicians can all be considered influencers.

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If you live your life in a cookie cutter manner, you're going to feel restricted. Everyone deserves to live in their own unique way.

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Instead of thinking about whether you can do something, start thinking about how you can do that thing.

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Sponsored content allows you to tap into creators who can create unique content that you would have never been able to create.

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Creating long-term partnerships with influencers means that your brand awareness will grow as the influencer’s audience does.

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Partnering with influencers can help you tap into previously unavailable markets.

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Influencer marketing helps you become a relatable brand that is backed up by a trustworthy figure.

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A successful influencer doesn't need special equipment. Even just a cell phone can do the trick.

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An influencer should be aligned with your brand’s values and mission for optimal results.

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Long-term relationships with influencers allow your brand to grow as the influencer does.

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Even a single post promoting your brand from a big content creator can make your brand go viral.

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Companies should always consider WHERE their content is being experienced.