MarketLytics

MarketLytics helps companies grow sustainably through the power of user intent data. Partner with us for advisory and support of your digital assets.

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🔗 You can learn how we have solved complex attribution problems for our clients https://t.co/bhEJ0dbvar
#GoogleAnalytics #AttributionModels #DataDrivenAttribution

[MarketLytics @MarketLytics]

🚨 Google is sunsetting 4 attribution models in Ads & Analytics! Get ready to adapt for better ad performance tracking. #GoogleAds #DigitalMarketing (1/7)

[MarketLytics @MarketLytics]

💡 Embrace the change:

Learn to leverage Google's data-driven attribution model
Improve ad campaigns and boost conversions 🚀 (6/7)

[MarketLytics @MarketLytics]

🏁 To sum up, we provided a seamless solution that future-proofed IPR Software's data collection and storage, enabling them to continue with backward compatibility and unlock new use cases in the future.

#DataStrategy #Casestudy #Innovation

🔗: https://t.co/kMXMOZzrPh (5/5)

[MarketLytics @MarketLytics]

🚀 GA4 Migrations Made Easy: How we migrated 120 websites for IPR Software, saving over 100 hours of manual work! 💼🔥

A case study on overcoming challenges and ensuring a seamless transition to GA4 for better data-driven decision-making.

🔗: https://t.co/kMXMOZzrPh

#GA4 (1/5)

[MarketLytics @MarketLytics]

📈 Results:

IPR Software can now perform time-over-time comparisons on GA4 data using UA data.
They can perform additional analysis using BigQuery, not confined to GA4 out-of-the-box analytics options.
#DataAnalysis #TimeOverTime #DataDriven (4/5)

[MarketLytics @MarketLytics]

📣 Content marketers, steal our Looker Studio template for FREE!

Get incredible data visualization and make better business decisions while saving your valuable time.

👉 Get it now: https://t.co/txbecJ58uy

#ContentMarketing #GA4 #LookerStudio #FreeTemplate

[MarketLytics @MarketLytics]

Stay ahead of the curve with MarketLytics Digest! 📈🔍

Our newest issue that talks on updates from meta, our take on ad revenue attribution and some advancements in Digital Advertising Metrics. Check it out here 👉 https://t.co/sg7MCtgWL9

#DigitalAnalytics #MarketLytics

[MarketLytics @MarketLytics]

Sameen Majid worked with different companies before finding her Clan at MarketLytics. Since December 2021 she's been wowing us with her brilliance!

[MarketLytics @MarketLytics]

At MarketLytics our Alumni is still part of our Clan and we do not hesitate to cheer them on. Meet Javeria Shabbir who joined us in 2019 and her journey now takes her to Berlin, Germany where she is working as Senior Data Analyst for Delivery Hero

[MarketLytics @MarketLytics]

Sharing the journeys of the Women of MarketLytics... meet Moattar Farrukh who started as a Data Trainee less than an year and a half ago, and is continuing to grow with her dedication and brilliance at work!

[MarketLytics @MarketLytics]

Our all hands sessions always leave us feeling inspired and motivated! Great things happen when we come together. 🙌

#LifeAtMarketLytics #MLClan #MarketLytics

[MarketLytics @MarketLytics]

Need help with marketing attribution and revenue tracking?

Here's how we set up conversion tracking & GDPR compliance.

To learn more, read the full case study here: https://t.co/R7VFtiUq9B

#marketingattribution #revenuetracking #GDPR

[MarketLytics @MarketLytics]

Analyze your Shopify store's performance with Google Analytics in just two minutes! Check out our quick tutorial.

#Shopify #GoogleAnalytics #Tutorial #Ecommerce