Creator of entrepreneurial marketing solutions & brand experiences. CEO @thet1agency. Chairperson @sponsorshipX. Believer in helping people get promoted!
They Say It’s Our (32nd) Birthday!
Yes, Trojan Sports Marketing, Trojan Sports & Event Marketing, TrojanOne, T1, or whatever you care to call my OG venture, is a bona fide millennial, achieving independence on May 16, 1994.
@T1Agency
https://t.co/timRvta1VJ
They Say It’s Our (32nd) Birthday!
Yes, Trojan Sports Marketing, Trojan Sports & Event Marketing, TrojanOne, T1, or whatever you care to call my OG venture, is a bona fide millennial, achieving independence on May 16, 1994.
@T1Agency
https://t.co/uCyIpD57zk https://t.co/8ahZaIWnZz
Welcoming Dedra DeLili, VP of Marketing Communications at @Toyota to the SponsorshipX stage in Pittsburgh - April 21-23.
Dedra leads Toyota’s Global and Domestic Olympic and Paralympic partnerships, and she’s speaking on Measuring Fan Engagement and Return on Objectives.
In the Weeds
If you know the meaning of that expression, you probably worked in hospitality.
Recently, I read Will Guidara’s Unreasonable Hospitality full of great lessons about building a business.
His words are those of servers everywhere.
https://t.co/dypdDwiNwq
Sponsorship ROI has never been under more scrutiny. With AI changing measurement expectations, CFOs demanding tighter justification, and global event saturation raising the bar.
Agree? Disagree?
💪🏾 advice from Liza Keller @Uber
« Measure the halo, not the last click. »
Liza will be taking the ROI forum stage in Pittsburgh April 21-23, adjacent to the @NFLDraft
https://t.co/eAvp9sVPbd
Meet Lisa Young, Vice President Corporate Partnerships of the Super Bowl Champion Seattle Seahawks at the ROI Forum April 21-23
Lisa’s Favorite KPI:
Incremental business impact - revenue, demand, or customer value that would not have happened without the partnership.
Have you been caught up in the prediction market craze? If you haven’t yet, I predict you will be. I feel so confident that you will consider visiting a platform that I am going to buy an 80¢ contract.
#PredictionMarkets@Kalshi@Polymarket
https://t.co/ikx7KNyMFu