Need some help from X - I wrote 43 practical AI guides for people that want to use these tools at work - not just read about it.
Giving away copies this week. Reply with your role, and I'll send you a guide for free.
https://t.co/gisB5VY7W9
Everyone is formatting as Q&A to rank in AI search.
Research across 21,143 citations found Q&A pages scored LOWER on absorption than regular pages.
Format signals relevance. Substance drives absorption. Different things.
What actually works — 12 studies:
https://t.co/ObfF4lRWSC
Yesterday, I asked Perplexity to find pricing data on a competitor. The answer was confident, specific and wrong. The source it cited was 6 years old. Perplexity's citations showed where it looked, not whether the page is current. Rule: Verify the date, not the answer.
@neilpatel The platform divergence is the underpriced finding here. ChatGPT leans on forums and docs. Gemini favors Google's own corpus. Claude weights authoritative long-form. Meta AI is its own thing entirely. 'AI search' as a single channel is already a fiction.
@cynthiamcgillis I've found Git repo works, but it's the wrong abstraction for non-technical teams. Try this: shared Notion or Obsidian doc with the prompt, context, and one worked example. Technical people version-control it. Everyone else just reads it. the "skill" is the pattern, not the file