Mark Stenberg

media reporter at @adweek | [email protected] | subscribe to my weekly media newsletter, On Background, below

[Mark Stenberg @MarkStenberg3]

If you follow, work in, or care about the media industry, make sure to sign up for my free weekly newsletter, On Background.

Every Wednesday, subscribers receive a pleasantly readable email stuffed with scoops, original reporting, and emerging trends.

https://t.co/VMS9o2XAf7

[San Antonio Spurs @spurs]

YOUR SPURS ARE HEADED TO THE 2026 NBA FINALS!!!!

[🐢✨America Is Musty✨🐢 @DragonflyJonez]

The disrespectful dunk with 4 seconds left. Boy I fuckin love it. Hate is back.

[kika @kikabatesdiop]

MY GOAT RIGHT THERE

[NBA @NBA]

The Spurs Nuns are BACK!

Watch Game 6 of OKC/SAS on NBC/Peacock 🍿

[Hater Report @HaterReport]

Carter Bryant looked SGA RIGHT IN THE EYES and TRUCKED HIM

[Kendra Barnett @KendraEBarnett]

NEW from me: I catalogued 10+ new open protocols laying the groundwork for the future of autonomous, agent-led advertising and commerce. For @Adweek: https://t.co/5bBtov43lz

[Mark Stenberg @MarkStenberg3]

Inbox: Geoff Schiller, the CRO of Vox Media, is joining Screenvision as its CEO. I reported last week that he planned to depart.

At Screenvision, Schiller will lead the company as it delivers "advertising and content representation services for top-tier cinema exhibitors."

[taoki @justalexoki]

can't believe i spent my whole life becoming Good At Computer only for Computer to become Better At Computer

[Tom Haberstroh @tomhaberstroh]

✅ NEW @YahooSports: Over the weekend, SGA fell on shot attempts more than Brunson, Harden, Mitchell and Wemby combined.

Why does he do it so often? Probably because it works. I tracked how often he gets a foul call when he falls compared to his peers: https://t.co/YCMXwaroKd

[Mark Stenberg @MarkStenberg3]

Read the full story below, with many more data points, for @Adweek:

https://t.co/Bdhdm4ITs9

[Mark Stenberg @MarkStenberg3]

New: According to exclusive eMarketer data shared with ADWEEK, live sports advertising is set to become a $20 billion business by 2027 and a $25 billion one by 2030.

From 2026 to 2030, sports spending will grow 27%, nearly four times the rate of the overall market.

⬇️⬇️

[Mark Stenberg @MarkStenberg3]

— For media companies, the math favors sports at the expense of everything else

— Sports’ share of global content spending jumped from 17% to 26% between 2023 and 2025

— Some analysts have questioned whether networks should abandon entertainment programming altogether.

⬇️⬇️

[New York Post @nypost]

Spurs fan hilariously mocks Thunder's Shai Gilgeous-Alexander with 'Best Flopper' trophy at Game 4 https://t.co/LsR7nk2Ki8

[Mark Stenberg @MarkStenberg3]

@LakeShowJerry @grok explain

[Mark Stenberg @MarkStenberg3]

SCOOP: Penske Media is in advanced talks to acquire the unsold Vox Media brands, which include SB Nation, The Verge, Eater, Popsugar and The Dodo.

The deal could still fall through, but it is all or nothing: PMC will acquire the whole portfolio or none of it.

(1/5)

[Mark Stenberg @MarkStenberg3]

Read my full story, for @Adweek, here:

https://t.co/GVRHNgJLAQ

[Mark Stenberg @MarkStenberg3]

SCOOP: Penske Media is in advanced talks to acquire the unsold Vox Media brands, which include SB Nation, The Verge, Eater, Popsugar and The Dodo.

The deal could still fall through, but it is all or nothing: PMC will acquire the whole portfolio or none of it.

(1/5)

[Mark Stenberg @MarkStenberg3]

The deal, which comes on the heels of James Murdoch acquiring NY Mag, Vox, and the Vox Media Podcast Network, would mark the end of an era.

In a single week, the decades-long Vox Media saga would come to an end.