Debra Murphy

Marketing coach helping small businesses navigate the complex maze of online marketing. Specialty inbound mktg and organic search. Love golf, fitness, sports.

[Debra Murphy @MasterfulMktg]

Why Publishing More Content Is Making Your SEO Worse https://t.co/WUbTTEepFD - If you have a lot of content competing for the same topic or intent, time to do an audit. Consolidate to create better, more authoritative content.

[Debra Murphy @MasterfulMktg]

How Contractors Can Use Inbound Marketing for Lead Generation https://t.co/PYRpafZ0oF - Home service businesses who add inbound marketing to their marketing plan stop chasing jobs and get a more cost effective and successful form of lead generation. #masterfulmarketing

[Debra Murphy @MasterfulMktg]

7 AI search shifts you can't afford to ignore https://t.co/SrtaHmY5Rp - Search has always been a rapidly changing area of digital marketing. The change going on now is unprecedented. Of the 7 shifts, the new role of marketing engineer is interesting.

[Debra Murphy @MasterfulMktg]

Marketing Goals Made Simple for Home Service Businesses https://t.co/5bPCKoJbm1 - The difference between steady growth and unpredictable jobs comes down to one thing: having clear, focused marketing goals that support your business. #masterfulmarketing

[Debra Murphy @MasterfulMktg]

How to Level-up From SEO Tactician to Search Visibility Leader https://t.co/aQsudxPOzb - SEO has always been strategic for small businesses that don't have big teams. If you approach SEO strategically, you make better decisions about keywords, content and overall visibility.

[Debra Murphy @MasterfulMktg]

Common Marketing Myths That Hurt Home Service Businesses https://t.co/Dx0LUOccaK - Bad marketing advice spreads fast. And a lot of this "advice" is flat-out wrong. If you believe any of these myths, it could be why your marketing isn’t working. #masterfulmarketing

[Debra Murphy @MasterfulMktg]

Why so much SEO work no longer drives growth https://t.co/a3k29r0Tbc SEO has become more strategic vs. tactical. Basic SEO is still important as a foundation. Learn what you now need to do to if you are in-house or an agency offering SEO services.

[Debra Murphy @MasterfulMktg]

Create an SEO Content Strategy for Your Home Service Business https://t.co/fWeRlZp0N6 - If you create content but you're not sure what to write, how often to post, where to distribute it or if it’s working, an SEO content strategy can help. #masterfulmarketing

[Debra Murphy @MasterfulMktg]

Why Users Are Fleeing To AI-Free Search & What It Means For SEO https://t.co/ECbldKQvrv - Interesting post on AI adoption for search, why some users are seeking no AI search options and how traditional search isn't going away yet.

[Debra Murphy @MasterfulMktg]

Home Service SEO Basics: Be the First Call in Your Area https://t.co/YVeZ7tBLA7 - SEO helps you show up when people are actively looking for help. Understand the basics of SEO so you can be seen when homeowners have a job that needs an experienced resource. #masterfulmarketing

[Debra Murphy @MasterfulMktg]

Why 'it’s just SEO' could cost the industry billions - https://t.co/kkewqw1jzC - Interesting article. Last section says it all. SEO rebranded for generative search requires SEO, digital PR, brand strategy, technical understanding, measurement, and serious marketing thinking.

[Debra Murphy @MasterfulMktg]

@RoxanneHoge @txsalth2o Same.

[Debra Murphy @MasterfulMktg]

Lead Nurturing for Home Service Businesses https://t.co/KVaz3UsvdU - You put effort (and money) into getting leads. But, if you’re not following up the right way, they can easily forget about you and hire your competitor. That’s where lead nurturing comes in. #masterfulmarketing

[Debra Murphy @MasterfulMktg]

Google’s AI Search Guide: What SEOs Actually Need to Do https://t.co/L64A4dILe2 - Another take on Google's official guide explaining how its AI systems decide what content to surface. From Google's perspective, optimizing for generative AI search is still SEO.

[Debra Murphy @MasterfulMktg]

Lead Magnets for Home Service Businesses https://t.co/m4pty7ibaU As a business owner, you’ve heard the advice: “Build your email list.” But asking people to “Sign Up for Updates” on your website, and then waiting for leads to roll in rarely works. #masterfulmarketing

[Debra Murphy @MasterfulMktg]

The new playbook for localized AI search optimization https://t.co/KNE4U3Uim6 - Great tips for local businesses that want to get mentioned in AI search including research, reviews, channels, content and must-answer questions.

[Debra Murphy @MasterfulMktg]

Social Media Mistakes Home Service Businesses Make - https://t.co/WxsBYohjQu - If you're trying to use social media to market your services, here are a few adjustments that can make your social media work for your business instead of just sitting there. #masterfulmarketing

[Debra Murphy @MasterfulMktg]

Google's New AI Search Guide Calls AEO And GEO 'Still SEO' https://t.co/2cVF7S4K8Y Nice summary of the guidelines. AEO and GEO are treated as part of SEO so what you know about SEO is still valid. Provides info on what you should and shouldn't focus on. Worth a read.

[Debra Murphy @MasterfulMktg]

Website Call-to-Action: How to Turn Visitors Into Calls https://t.co/KJ3HqqNrmw If you're marketing drives people to your website, an effective CTA telling people what you want them to do, helps people take action and establish a connection with your company. #masterfulmarketing

[Debra Murphy @MasterfulMktg]

Google publishes guide on optimizing for generative AI features https://t.co/Zqf1iNJMns - Clear outline about what's in the Google AI Optimization Guide. Plus there are several myths busted by Google, like using LLMS.txt files and special markup. Link to guide included.