App devs: you might be paying to lose money on ads
๐ Same users, higher costs
๐ Wrong audience, wasted spend
Soon your CPI > LTV = ๐ฎ cash burn.
Organic growth > paid ads
Reach users already searching for your app
More installs, less wasted $$$
Happy to share tips!
Paid UA costs more every quarter.
Organic users convert 7x better.
But ranking in the App/Play Store is harder than ever.
If you had to choose just one lever for growth today: mkeywords, creatives, or retention - which would you bet on?