Mat Paszkiewicz - Mobile Games Trends

🎮 Mobile Games Trends & Research II Ad Creatives II Growth

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

@vxel Pytanie czy powinny dziwić nas spadki z lat lockdownowych?

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

What's interesting is a similar element for all videos - exposition of the Army Commander logo, more branding than typical UA performance creatives.

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

Army Commander (@LionStudioscc) experimenting on @tiktok_us with a more #influencer & actor style of creatives. #hypercasual #mobilegames

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

➡ Gaming Streamer / Strategist

- giving guides, tips & tricks,
- livestream vibe,
- [tips] how to operate on the field, for example,
flanking the enemy etc.
- [tips] how to manage your resources / strongest weapons,
planes, nukes,

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

@MhunM @HabbyFun Yes game is enjoyable, but why it’s sad?

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

How @HabbyFun use #hypercasual gates in their ad creatives for Punball #mobilegames #advertisment

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

- “You don’t need to worry about the crazy ads that keep popping up"

“The game everyone’s playing, right? - Yes everyone I know is playing Royal Match. I mean everyone I know, right guys, you’re playing too right?”

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

Royal Match (@dreamgamescom) launched a few paid campaigns with #influencers (actors/singer/ TV personas/athlete) talking about the game (
@Akon @RealLamarOdom @frankiemuniz
@kinseyschofield @onwardwanna @Joe_Gatto #mobilegames #advertisement

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

4. What to do - right away:

“Kick off your shoes and unwind with Royal Match” 5. Game value sentences:

- “a fun-filled match-3 game"
- “fun-filled, stress-free match-3 game”
- "Free, zero ads, you don’t need WiFi to play"
- "free charge, it’s free to play”

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

@zelcore_io Thanks for sharing

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

@kriswawa Był taki moment kiedy zdałem sobie sprawę z tego podejścia PW, potem zestawienia tego z normą dla gier mobile Free to Play = świadomość, że PW jako nie wydający AAA wyprzedził rynek PC/Steam tym kierunkiem - szukaniem i weryfikacją pomysłów

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

@mmucharzewski Miewałem podobne doświadczenia z symulatorami PC (onboarding) - od strony developerów warto inspirować się grami mobilnymi Free to Play @PyramidGames tam każdy punkt wdrożenia jest super ważny

[Scott Galloway @profgalloway]

#TikTok’s parent company, ByteDance, is now the most valuable startup in the world — with an estimated valuation of $360 billion, larger than Netflix, Twitter, Snap, Uber, and PayPal combined.
#nomercynomalice

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

https://t.co/SPEgqDIOlR

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

"We believe that for #web3 gaming to succeed, it needs to build on top of the best of #web2 #gaming. Leaders in web2 games are some of the best entrepreneurs we’ve ever seen at building products, creating engagement, and overall understanding user psychology."

[Mat Paszkiewicz - Mobile Games Trends @MatPaszkiewicz]

Big download growth (April 2022) for The Baby in Yellow - casual, adventure/horror #mobile #game. The title is actually trending - probably because of published new YT videos (Youtubers) at the start of the month