Matt Sarson

[Matt Sarson @Matt_Sarson]

We didn't set out to build a legal marketing agency. We wanted to build a network of law firms that grow better together. The Pioneerly Attorney Referral Network is the latest piece. Cases that can't be taken by one firm, matched and routed to the right one
#LegalMarketing

[Matt Sarson @Matt_Sarson]

Building trust in this space takes longer than in almost any other industry I've worked in.

That's just the reality of it. And honestly, it's fair.

[Matt Sarson @Matt_Sarson]

The managing partners most skeptical of outside help are usually the ones who've been burned the most.

And they've been burned the most because the industry has a long history of selling them things that don't work.
#LegalMarketing #GrowthStrategy

[Matt Sarson @Matt_Sarson]

The challenge is that it sometimes stops them from doing the things that would actually move the needle.

Not because those things are expensive or complicated. Because they've stopped trusting anyone who shows up with an answer.

[Matt Sarson @Matt_Sarson]

The best law firm websites I've seen have one thing in common.

They're written for the client's fear, not the firm's credentials.

"We help people going through the worst moments of their lives" hits differently than "30 years of combined experience." #LegalMarketing

[Matt Sarson @Matt_Sarson]

The opportunity in this space is bigger than most people realise.

Mid-sized firms are nimble, credible, and increasingly competitive. The ones that figure out growth in the next few years will be in a very different position by the end of the decade.

That's why I'm here.

[Matt Sarson @Matt_Sarson]

I've spent a lot of time inside mid-sized law firms over the past few years.

Here are the things that have genuinely surprised me...

#LegalMarketing #LawFirmGrowth

[Matt Sarson @Matt_Sarson]

The firms that grow aren't doing dramatically different things.

They respond faster. They follow up more. They have a clearer sense of who they're for and why. They invest in visibility before they need it.

Small advantages compounding over time.

[Matt Sarson @Matt_Sarson]

The good news: the bar is genuinely low.

Most mid-sized firms are either under-invested or working with the wrong partners.

A clear POV, a consistent presence, and a functioning intake process puts a firm in the top 10% of their market almost immediately.

[Matt Sarson @Matt_Sarson]

83% of law firms outsource their marketing.

74% say they've wasted money on campaigns that didn't deliver.

I've spent a lot of time thinking about why this keeps happening. Here's my honest take.

#LegalMarketing #GrowthStrategy

[Matt Sarson @Matt_Sarson]

It also means being honest about what marketing can and can't do.

Marketing generates attention. Intake converts it. Referrals sustain it. All three need to work.

Most firms only invest in the first one.