Matt Celuszak

Curious Explorer, people watcher, passionate problem solver Founder @CrowdEmotion

[Matt Celuszak @MattCeluszak]

People are at the heart of what we do.

Capturing attention, emotion, and memory data is extremely personal. Brands also need to know that the data is coming from people who fit their target audiences.

The Element Human team has worked hard to blackli…https://t.co/JFcIM8c3lY

[Matt Celuszak @MattCeluszak]

They never tell you about the human side of building a startup... and restructuring it.

Businesses change shape, markets shift, and people grow. I always get a bit emotional at the end of a chapter and the beginning of a new one.

We've certainly had…https://t.co/hh8Tzzvg1U

[Matt Celuszak @MattCeluszak]

I got lucky in the father department.

He came from very little to selling his own tech business in the 90s. He's been a mentor and friend throughout childhood, adulthood, and founder-hood(?). While I've challenged his thinking in many ways, he's usua…https://t.co/MfuaNzpkM8

[Matt Celuszak @MattCeluszak]

Listening to our very own @HamishMcPharlin discuss how Generative AI might impact Market Research.

It's a fun topic. I'm finding ChatGPT a great sparring partner to broaden my thinking on a topic and refining my narratives. Not sure it's going to take…https://t.co/MMAeVXq8Vl

[Matt Celuszak @MattCeluszak]

Becoming a CEO is a blessing and a curse.

Especially if you like solving problems like me 🧩

You find yourself:
🪝Making heart-wrenching decisions
🪝Being the go-to only in times of crisis
🪝Navigating high-stakes situations
🪝Struggling with work-life…https://t.co/Ex1WekpOyU

[Matt Celuszak @MattCeluszak]

The world doesn't need:

❎ More millionaires
❎ Virtual reality lifestyles
❎ More social media platforms

It actually needs:

🙂 Empathetic leaders
🤼 Face to face interactions
🌳 More time in nature
+ more dogs on LinkedIn 😄🐶

What would you add? https://t.co/9mqd9uterk

[Matt Celuszak @MattCeluszak]

California's new law is a game-changer 👇

The new 'delete button' regulation allows users to delete data that's being tracked about them in targeted ads.

This is exactly what we need to:
💪 Empower individuals with control over their private data
💪 Fos…https://t.co/hlN8xUveA8

[Matt Celuszak @MattCeluszak]

Is it just me or is ad quality going down the toilet?

We’re seeing less commercial results because of:
💸 Ridiculous costs
😩 Growing ad fatigue
🎯 Decreasing quality

The good news?

Here’s what we’re currently working on:
1️⃣ Test your messaging before…https://t.co/vC0sjNYq7S

[Matt Celuszak @MattCeluszak]

Watching @HamishMcPharlin show off how to measure quality content and audience experiences with Element Human and the Danish media industry. https://t.co/f1puWSJlKA

[Matt Celuszak @MattCeluszak]

📣 Note to founders: not all revenue is good.

Growing up in an entrepreneurial family, the # 1 thing I watched my parents do well is make decisions based on character.

Here are the 3 questions I use to evaluate new business deals:
👉 Is it good for us…https://t.co/WcursOfWFk

[Matt Celuszak @MattCeluszak]

We're going through A LOT of changes recently.

🤖 And it's mostly because of technology.

🔍 If you’re curious about the connection of human data and AI in sculpting our modern world, check out the latest episode of The Hive Podcast where I discuss the…https://t.co/7uDAPq9G4v

[Matt Celuszak @MattCeluszak]

The worst thing about immigration? 🌍

The paper work.

💼 You work hard
💼 Pay millions in taxes
💼 And contribute positively to society...

And it still takes 26 weeks for the Home Office to approve your status so you can go visit family 😩

🇨🇦 Hold o…https://t.co/ScTH7Di4Vi

[Matt Celuszak @MattCeluszak]

🤯 The world of advertising is changing as we speak.

Google and Facebook have both recently announced increased transparency measures, providing us with clarity on why we see ads in our feeds.

I personally think this is a much needed step in the right…https://t.co/nD1973jj7o

[Matt Celuszak @MattCeluszak]

🌳 It's important to get back to our roots.

We're all part of a bigger ecosystem no matter what industry we work in.
I’m in nature all the time to remind myself of that.

🐑 Just two weeks ago, I got to guide a tiny lamb into this world!

If you’re ever…https://t.co/Wy4xPLkdkB

[Matt Celuszak @MattCeluszak]

My scariest prediction for 2030:

📱 Every single human-to-human interaction will involve a tech device.

As a society we’re becoming:
Increasingly isolated 😔
Less social 🚶‍♂️
More anxious 😰

❌ The solution isn’t to ditch our devices.
✅ It’s to use it…https://t.co/RXLPOtS1CC

[Matt Celuszak @MattCeluszak]

We’re thinking about AI wrong 🧠

It’s time we shift our mindset from us vs AI - to seeing it as our sparring partner.

It’s the ultimate side kick helping us move humanity forward.

Working together allows us to:
🎯 Create content that’s free of human b…https://t.co/wjO6IaHKWF

[Matt Celuszak @MattCeluszak]

🚀 3 game-changing tech inventions I’m excited about:

XRAI Glass
🔌 Tech: augmented reality glasses which generate live captions.
☘ Impact: deaf and hearing-impaired individuals will be able to:
> Finally make phone calls
> Feel more included in group c…https://t.co/JfrVqTiyGU

[Matt Celuszak @MattCeluszak]

In the world of AI, work with the Human side of the equation at Element Human with three awesome people Tori Mackenzie-Harvey @LYoungCrew Aliaksandra Jos ! https://t.co/BRmCHhCvMU

[Matt Celuszak @MattCeluszak]

100%. https://t.co/vmlOUcJQCO

[Matt Celuszak @MattCeluszak]

My Canadian positivity was put to the test recently...

😰 Our car was stolen, I got food poisoning, and we caught Covid.

✅ Here’s how we stayed sane (ish):

🙏 GRATITUDE
No car 👉 grateful for insurance & flexibility to work from home.
Food poisoning ?…https://t.co/NDpjd4tmwS