MATTEO FAVARO 🔥

Building | Working at Hyros | building a new standard of meritocracy & transparency in paid advertising

[MATTEO FAVARO 🔥 @MatteoOneself]

I sat down with 5 media buyers who've collectively managed over $510,000,000 in ad spend, and asked them the 9 questions I get asked most

But they didn't just share "tactics". It was how they actually think. About scaling, testing, when to kill ads, diagnosing funnels, and more.

Full video below. From verified top 1% buyers in our network.

[MATTEO FAVARO 🔥 @MatteoOneself]

@hyros_official 🔥🔥

[MATTEO FAVARO 🔥 @MatteoOneself]

@ChaseBarmore Good good listen

[MATTEO FAVARO 🔥 @MatteoOneself]

@shiyam_kashfiq @hyros_official 100%

[HYROS @hyros_official]

The ad most people are about to kill is their signal driver

"Brands look in platform, see their low-CPA promo statics crushing, and decide to scale them. Those aren't your scalers. They're emptying out the bottom of the funnel.

The real scalers are the ads with high spend, frequency below 1.2, and CPA off target. That's how Meta uses an ad to warm a cold audience."

- Simon Freeman

You won't see it in platform. Lead Journey will.

Full breakdown in the replay 👇

[MATTEO FAVARO 🔥 @MatteoOneself]

@ChaseBarmore @kanekallaway 🤝Happy to help @kanekallaway

[MATTEO FAVARO 🔥 @MatteoOneself]

Media Buying War Room: Meta Metrics You Can Actually Trust | $500M+ Panel https://t.co/02fKRntFa9

[MATTEO FAVARO 🔥 @MatteoOneself]

So many phony media buyers, so few who are the real deal

[Elon Musk @elonmusk]

So many phonies, so few who are the real deal

[MATTEO FAVARO 🔥 @MatteoOneself]

Media Buying War Room: Navigating Account Bans & Ad Compliance | $800M+ Panel https://t.co/BNTx7piA3m

[MATTEO FAVARO 🔥 @MatteoOneself]

"When ATMs replaced bank tellers, banks made MORE money"

The same thing is about to happen to media buying.

A creative strategist/media buyer who's generated $55M+ in Meta ads revenue explains why:

[MATTEO FAVARO 🔥 @MatteoOneself]

Join the Media Buying War Room LIVE every Wednesday at 1:30pm ET (free): https://t.co/aR3CllqOlL

[MATTEO FAVARO 🔥 @MatteoOneself]

"When ATMs replaced bank tellers, banks made MORE money"

The same thing is about to happen to media buying.

A creative strategist/media buyer who's generated $55M+ in Meta ads revenue explains why:

[MATTEO FAVARO 🔥 @MatteoOneself]

Full conversation: https://t.co/MkV3HJyYhR

[MATTEO FAVARO 🔥 @MatteoOneself]

7 - When content production becomes free, the only moat is knowing what to produce

Phil tells the story of a consultant at a nuclear plant. They paid $50,000.

$49,999 to know WHERE the problem was.
$1 for the Sharpie.

"The actual expensive thing is knowing what thing to actually do."

[MATTEO FAVARO 🔥 @MatteoOneself]

Join the Media Buying War Room LIVE every Wednesday at 1:30pm ET (free):
https://t.co/xv5S32eCoj

[MATTEO FAVARO 🔥 @MatteoOneself]

Most media buying agencies are about to have a very rough year.

An ex-Googler who's generated $400M+ in Google Ads revenue sat in a room with 4 other top media buyers.

His prediction on what replaces agencies:

[MATTEO FAVARO 🔥 @MatteoOneself]

Full conversation: https://t.co/MkV3HJyYhR

[MATTEO FAVARO 🔥 @MatteoOneself]

6 - "Off-seasons" don't exist. You just don't know who's buying.

"Is your Shopify store getting zero dollars? Probably not. Someone IS buying. Who? Why?"

Most brands pull back spend and lose momentum.

Phil says if you can unlock who buys during the off-season, you unlock an entirely new season.

[MATTEO FAVARO 🔥 @MatteoOneself]

I asked 6 of our vetted media buyers what offer is crushing it for them right now.

From $7 front ends. Telehealth arbitrage. 10-day docuseries. Sampler boxes. Live webinars. Short sharp sales. etc

Six completely different answers

Same pattern underneath

Every one of them mastered the one variable that makes their specific funnel work

THEN they scaled.

One liquidates 80% of ad cost on the first purchase. Another scaled 10x in five months by dialing one metric. A third only launches four times a year and the scarcity is real.

Nobody started with the ads

Full convo VVVVV

[MATTEO FAVARO 🔥 @MatteoOneself]

Media Buying War Room: Offers Crushing It Right Now | $800M+ Panel https://t.co/FhqkuXWpzG

[MATTEO FAVARO 🔥 @MatteoOneself]

4 - When you test 20 variables at once, a winner tells you nothing

"Was it the environment? The creator? What they said? The overlay? You just don't know."

You can't replicate it. You can't scale it. You can't learn from it.

Phil's rule: isolate as many variables as you can until you have conviction. Then add one on top.

[MATTEO FAVARO 🔥 @MatteoOneself]

Media Buying War Room: Offers Crushing It Right Now | $800M+ Panel https://t.co/FhqkuXWpzG