Matt Erickson

Marketing Strategist | CEO of AdBeacon

[Matt Erickson @MattEricksonLA]

@Jessie_HealyDTC Needed this today 💯❤️

[Matt Erickson @MattEricksonLA]

@_phoenixha 🔥🔥🔥 killing it!

[Matt Erickson @MattEricksonLA]

While I can appreciate the hustle… but…Come on now. I have mad respect for the marketing world, but this just isn’t it.
#badmarketing #hustle #ecommerce #digitalmarketing

[Matt Erickson @MattEricksonLA]

While I can appreciate the hustle… but…Come on now. I have mad respect for the marketing world, but this just isn’t it.
#badmarketing #hustle #ecommerce #digitalmarketing

[Matt Erickson @MattEricksonLA]

@ecomellor Might have a suggestion for ya to try 😊

[Matt Erickson @MattEricksonLA]

@_phoenixha I can personally vouch for everything she is saying. And also, if you have the opportunity to work next to this woman, you better do it right now.

[Matt Erickson @MattEricksonLA]

We built AdBeacon to lead in attribution and ad optimization.

Our clients asked for New vs Returning reports.
We shipped it.

They asked for MMM, product reporting, white label, AI agents, and MCP.
We built each one by listening first.

[Matt Erickson @MattEricksonLA]

Most e-commerce agencies lose clients the moment a third-party logo shows up on their dashboard.
Vendor watermarks remind clients the tech isn’t yours.
Our white-label solution changes that. Your logo. brand. Your revenue intelligence system.
Now you own the conversation.

[Matt Erickson @MattEricksonLA]

@herrmanndigital LOL GET IT!!!!🔥🔥🔥🔥🔥🔥

[Matt Erickson @MattEricksonLA]

Just asking…

[Matt Erickson @MattEricksonLA]

Campaign A: 4.5x platform ROAS, $52 AOV, customers never return.
Campaign B: 2.9x unified ROAS, $74 AOV, $142 LTV.
Which grows your business?
Stop chasing platform metrics.
Start measuring profit reality.

[Matt Erickson @MattEricksonLA]

TikTok Smart+ campaigns were breaking attribution tracking for months.
AdBeacon just fixed the UTM inconsistencies that were messing up performance data.
Now marketers get clean attribution across all channels.
Automation was great for delivery, terrible for measurement.

[Matt Erickson @MattEricksonLA]

TikTok Smart+ data used to break attribution.
UTMs misfired and reports did not match.
AdBeacon now integrates the Smart+ Ads API and fixes the issue.
GMV Max reporting is live with clear campaign-level data.
If you run TikTok Shop or Smart+, review your tracking now.

[Matt Erickson @MattEricksonLA]

@iamshackelford Executing on the vision.

[Matt Erickson @MattEricksonLA]

@_phoenixha You.

[Matt Erickson @MattEricksonLA]

Pivot budgets without losing your mind....
Most marketers panic and slash budgets by 50% when campaigns dip.
Typically this can destroy revenue via FOMO
Shift in small increments and watch total profit, not individual campaigns.

Small tests = small mistakes.

[Matt Erickson @MattEricksonLA]

Click-only attribution misses views.
AdBeacon added Pearson correlation.
Match Meta, TikTok, Google impressions with Shopify or Amazon orders.
Filter brand campaigns to study brand lift after ads.
What patterns show across channels?

[Matt Erickson @MattEricksonLA]

Ben - my right hand man here at AdBeacon - dropping straight facts...
Get on TikTok NOW.

[Matt Erickson @MattEricksonLA]

"Attribution is just guesswork."
That's what someone told our head of customer success last week.
I had to laugh because I get why it feels this way.
Meta's attribution after iOS 14 does feel like fancy guessing.
But real attribution tracks clicks to profits - DIRECTLY

[Matt Erickson @MattEricksonLA]

Most marketers blow their Q1 budgets chasing high ROAS.

That spend looks good, but it doesn’t actually grow revenue.

The winners use full-year data, stack-rank by incremental profit, and scale what truly creates demand.

ROAS shows efficiency.
Profit reveals truth.