Matthew Edgar

Technical SEO Consultant | Partner at @ElementiveSltns | Author

[ACM Education & Learning Center @acmeducation]

Now available for ACM Members: "Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO," by @MatthewEdgarCO. Provides tech details but also includes higher-level discussions about how search engines & robots work too. https://t.co/oph9W1hTsa

[ACM Education & Learning Center @acmeducation]

Now available for ACM Members: "Speed Metrics Guide: Choosing the Right Metrics to Use When Evaluating Websites," by @MatthewEdgarCO. For marketers, SEOs, biz leaders, designers, & everybody else involved in website performance. https://t.co/ynxKadHKmJ

[Apress @Apress]

Need to accelerate website performance? Author @MatthewEdgarCO helps marketers, designers & biz leaders measure, analyze & optimize key metrics for better user satisfaction & increased conversions. ⚡️📊 #UXDesign #WebsiteSpeed #conversionrate #webdev

🔗 https://t.co/xymgTYbcss

[Matthew Edgar @MatthewEdgarCO]

With SGE rolling out, one of the top questions is: how many clicks could we lose if SGE takes over SERPs? We asked real users to review SGEs to see if they would click. Around 20-42% of clicks are at risk of being lost. Full study at https://t.co/NJzvO3OSbW

[Apress @Apress]

Need to accelerate website performance? Author @MatthewEdgarCO helps marketers, designers & biz leaders measure, analyze & optimize key metrics for better user satisfaction & increased conversions. ⚡️📊 #UXDesign #WebsiteSpeed #conversionrate #webdev

🔗 https://t.co/xymgTYbcss

[Apress @Apress]

Need to accelerate website performance? Author @MatthewEdgarCO helps marketers, designers & biz leaders measure, analyze & optimize key metrics for better user satisfaction & increased conversions. ⚡️📊 #UXDesign #WebsiteSpeed #conversionrate #webdev

🔗 https://t.co/xymgTYbcss

[Apress @Apress]

Need to accelerate website performance? Author @MatthewEdgarCO helps marketers, designers & biz leaders measure, analyze & optimize key metrics for better user satisfaction & increased conversions. ⚡️📊 #UXDesign #WebsiteSpeed #conversionrate #webdev

🔗 https://t.co/xymgTYbcss

[Matthew Edgar @MatthewEdgarCO]

I'm excited to announce the release of my new book from @Apress: Speed Metrics Guide. This book is a reference guide for measuring and evaluating website speed.

Check it out or order your copy today on Amazon:
https://t.co/muPPxYLfDo

#seotips #technicalseo

[Apress @Apress]

Given how crucial organic #search rankings can be for a website’s traffic, ensuring that tech fundamentals can support a website’s #SEO performance is paramount. This reference by @MatthewEdgarCO is for everyone who works on the technical side of SEO. 📚 https://t.co/05i6mSt81s

[Apress @Apress]

Given how crucial organic #search rankings can be for a website’s traffic, ensuring that tech fundamentals can support a website’s #SEO performance is paramount. This reference by @MatthewEdgarCO is for everyone who works on the technical side of SEO. 📚 https://t.co/05i6mSt81s

[Apress @Apress]

Given how crucial organic #search rankings can be for a website’s traffic, ensuring that tech fundamentals can support a website��s #SEO performance is paramount. This reference by @MatthewEdgarCO is for everyone who works on the technical side of SEO. 📚 https://t.co/05i6mSt81s

[Matthew Edgar @MatthewEdgarCO]

How does AI intersect with SEO? I weighed in along with other SEOs in a recent interview with @uprankly: https://t.co/l37gGhVGWa

[Apress @Apress]

Given how crucial organic #search rankings can be for a website’s traffic, ensuring that tech fundamentals can support a website’s #SEO performance is paramount. This reference by @MatthewEdgarCO is for everyone who works on the technical side of SEO. 📚 https://t.co/05i6mSt81s

[Apress @Apress]

Given how crucial organic #search rankings can be for a website’s traffic, ensuring that tech fundamentals can support a website’s #SEO performance is paramount. This reference by @MatthewEdgarCO is for everyone who works on the technical side of SEO. 📚 https://t.co/05i6mSt81s

[Matthew Edgar @MatthewEdgarCO]

Will tech SEO still matter in the age of ChatGPT and other AI tools? I was a guest on @voicesofsearch to discuss this question. Listen here:
https://t.co/FrRFa4XCB4

[Matthew Edgar @MatthewEdgarCO]

What is the future of technical SEO? What does technical SEO look like in 2023? I was a guest on the @voicesofsearch podcast where we discussed these questions & more.

https://t.co/6QTteWympy

[Google SearchLiaison @searchliaison]

Our guidance on page experience is here, as we shared last week along with our blog post:
https://t.co/C2Yt3az5TN

It does *not* say page experience is somehow "retired" or that people should ignore things like Core Web Vitals or being mobile-friendly. The opposite. It says if you want to be successful with the core ranking systems of Google Search, consider these and other aspects of page experience.

We also made an update to our page on ranking systems last week. Ranking *systems* are different than ranking *signals* (systems typically make use of signals). We had some things listed on that page relating to page experience as "systems" that were actually signals. They shouldn't have been on the page about systems. Taking them off didn't mean we no longer consider aspects of page experience. It just meant these weren't ranking *systems* but instead signals used by other systems.

How did they end up on the page in the first place? Last year, we stopped used the term "update" as being synonymous with "systems" -- this post explains more about that: https://t.co/sc3nUt4ygH

In making the page, we looked at a number of "updates" we've had over the past year and converted describing those as systems. In hindsight, the various page experience "updates" we've had became systems and were added when, as signals, they shouldn't have been. So when we updated our page experience guidance last week, we also updated the systems page to no longer list these things that weren't actually systems but signals.

As to the confusion that's come up, we didn't direct people to review the ranking systems page last week as part of our guidance about page experience. It wouldn't have made sense. We dropped the systems that were actually signals so that if people did go to that page in the future, they wouldn't (hopefully) get confused.

Instead, we did a blog post explaining things people should care about, along with an updated page about page experience, and both of these had FAQs. Here's the blog post again: https://t.co/7EZTxOhKvH

The big takeaway? As our guidance on page experience says in the first sentence:

"Google's core ranking systems look to reward content that provides a good page experience."

Hope this helps clarify things more.

[Apress @Apress]

Given how crucial organic #search rankings can be for a website’s traffic, ensuring that tech fundamentals can support a website’s #SEO performance is paramount. This reference by @MatthewEdgarCO is for everyone who works on the technical side of SEO. 📚 https://t.co/05i6mSt81s

[Matthew Edgar @MatthewEdgarCO]

As of April 2023, according to HTTPArchive, the median mobile web page loads 21 JavaScript files, 19 images, 8 CSS, and 4 font files. That amounts to 59 files requested for the average mobile web page!

[Roxana Stingu @RoxanaStingu]

I did a talk about .htaccess for SEOs at #BrightonSEO in 2020. If you enjoyed that then you will LOVE LOVE LOVE @MatthewEdgarCO's article on the performance impact of redirects.
https://t.co/89i0JcZtia