Matt Hofmann

Master Distiller at @WestlandWhiskey

[World Drinks Awards @TheDrinksAwards]

The Icons of Whisky Sustainable Distillery Award goes to Westland Distillery!

This award is sponsored by Westrock. #WorldWhiskiesAwards #Whisky #WorldsBest

@Whisky_Magazine

[World Drinks Awards @TheDrinksAwards]

The Icons of Whisky Campaign Innovator Award goes to Westland Distillery!

This award is sponsored by Berlin Packaging.
#WorldWhiskiesAwards #Whisky #WorldsBest
@Whisky_Magazine

[International Spirits Challenge @IntSpiritsChal]

#RisingStar of the Year #Award honours an individual who has demonstrated exceptional talent within the field of #distillation & #spirit production. #Congratulations to @MattJHofmann, Master Distiller at @WestlandWhiskey in Seattle. #InternationalSpiritsChallenge #ISCAward2019

[Matt Hofmann @MattJHofmann]

@lewbryson And forget American single malt for the moment, the term is now used in dozens of countries producing single malt. The term left the barn decades ago...

[Matt Hofmann @MattJHofmann]

@lewbryson Single malt whiskey absolutely is a process, one that takes product all the way through to bottling. By definition. Malt whisky is also a process, one that does not include the blending and bottling stage.

[Matt Hofmann @MattJHofmann]

@lewbryson I don't believe it is a red herring, but I can be even more specific: Genever?

[Matt Hofmann @MattJHofmann]

@lewbryson Another note, we created this because it is AMERICAN single malt. I don't want a connection to Scotland, but to the method of production. I wouldn't want to call our whiskey "single malt Scotch" even if we could, because we aren't trying to replicate the whole Scottish thing.

[Matt Hofmann @MattJHofmann]

@lewbryson @WestlandWhiskey The issue is not so much about what has come to date, but preventing abuse of this fledgling category in the future. Japanese whisky is a mess because they didn't do the same thing. The point is to not allow an opening for unscrupulous producers to abuse, because they will.

[Matt Hofmann @MattJHofmann]

@lewbryson @WestlandWhiskey America is the home country of whiskey labeling bullshit. Brands abuse the trust of the consumer ALL. THE. TIME. We're trying to tell the consumer that this whiskey is single malt whiskey but made in America. It's very simple actually...

[Matt Hofmann @MattJHofmann]

@lewbryson @WestlandWhiskey That's a joke right? After this huge push to get people to really claim where stuff was made? Brands created left, right, and center that have no connection to any real distillery and finally consumer push back...

[Matt Hofmann @MattJHofmann]

@lewbryson @WestlandWhiskey The fact that it's made at one distillery? Meaning it wasn't blended from a variety of sources, and therefore the product of a single company, which people are looking for across a wide variety of categories. It's more transparent...

[Matt Hofmann @MattJHofmann]

I’m getting #PUMPEDUP 💪💪💪💪💪💪💪💪 for our newest #innovation! World was missing a #whiskeykwencher… https://t.co/ucNdGLsl3R

[Matt Hofmann @MattJHofmann]

@Mariners fans here all the way from #Spain! #WhereIRoot

[Matt Hofmann @MattJHofmann]

😁😁😁😁😁 coming soon!!! #garryana #garryana2 #singlemalt #whiskey #whisky https://t.co/pYuwJpAImG

[Matt Hofmann @MattJHofmann]

Watch the video of our boldsmoothest innovation! on #Vimeo https://t.co/Z16twwEqIs

[Seattle Whiskey Co. @seattle_whiskey]

.@WestlandWhiskey Master Distiller @MattJHofmann is cracking us up with this video. #BoldSmooth #Whiskey #LOL
https://t.co/U1QrUKj3Nu

[Matt Hofmann @MattJHofmann]

Honored to be a part of the #TEDx #eastsideprep here today in #Seattle to talk about… https://t.co/XhmSGULkNz

[Matt Hofmann @MattJHofmann]

Got to taste some awesome stuff worldwhiskyforum including new #Chichibu #mizunara #singlemalt… https://t.co/DvuNVvMjn0

[Matt Hofmann @MattJHofmann]

@Icelandair Any issues for flight FI 680 Feb 7 with the large storm in the North Atlantic?