How do you know if you have an insight?
The Insight Face Test.
Step 1 - Write your insight or your insights as a single sentence
Step 2 - Read it out to your intended audience
Step 3 - Look at their face
What's the difference between a strategy and an idea?
A strategy contains the business and consumer perspective of the problem, goal and solution.
The idea is the action that the consumer sees.
Did my dad help you on September 11, 2001? If so, I'm trying to find you. (a thread)
On September 11th, 2001 my dad caught a flight in Ohio to fly home to Denver. He was there on business and was anxious to get home to see his family. (1/11)
We've done something really cool over on Facebook. Go check out the first video in our Creatives in Quarantine series featuring @MattSLIDER, ACD at @CallahanSocial #CreativesinQuarantine#KCadClub#whyad2
https://t.co/I3wIv2l4rg