Let me say this very directly.
Football does not belong to investors. It belongs to the people who fill the standsย and who stand on the touchline week in, week out,ย rain or shine.
The World Cup is not a product. It is the greatest competition in world sport, and it was never anyone's to sell. Dress the deal up however you like. Once you have sold a piece of it, you have sold out.
Football belongs to the fans. It always has, and it always will.