Matt Morf

Musician | tequila enthusiast | Building the next generation of SMS | co-founder @text_volt

[Matt Morf @MattyMorf]

SMS error codes are vague.

So SMS platforms give vague answers on why messages fail.

So brands get pissed off at their sms solution provider for not delivering messages.

TLDR: People just want transparency about their messaging.

#messagingops

[Matt Morf @MattyMorf]

Volt User:
Messaging Ops practitioner that understands that time is better spent understanding data, not manipulating it. Happy they don’t have to bother engineers or analysts to put together spreadsheets.

[Matt Morf @MattyMorf]

There are a million ways to get to the bottom of SMS deliverability issues. Which one are you?

[Matt Morf @MattyMorf]

A freak in the (spread) sheets:
Hacks together pivot tables Adhoc whenever there’s a delivery issue. Currently fidgeting with “how to automate the boring things” their analyst job

[Matt Morf @MattyMorf]

If you're still reading and curious to learn more, check out a sneak peak about the world of messaging ops here: https://t.co/r6mdDijaxX

[Matt Morf @MattyMorf]

Calling it right now…. Messaging Ops will be one of the most critical roles to hire in 2023 for SaaS companies with an email, SMS, or messaging product.

Here's why...

[Matt Morf @MattyMorf]

(3) Manage relationships with infrastructure partners:

To ensure you deliver high-quality messaging across regions, you’ll need to manage multiple channel infrastructure partners. A messaging ops team needs to maintain a close relationship with these partners.on compliance

[Matt Morf @MattyMorf]

As you begin to put channels like SMS (text messaging) onto your roadmaps, you’ll need to plan on bringing in a messaging ops specialist to ensure your solutions can deliver messages at scale.

#messagingops #SMS #product

[Matt Morf @MattyMorf]

I spoke with a messaging ops leader last week, and she said something that stuck with me:

"Messaging Ops is tribal knowledge. The only way to learn it is to enter the arena or be lucky enough to have a team of veterans around you."

Product teams who want to build SMS listen up

[Matt Morf @MattyMorf]

Make key features great and let less essential features be just okay.

Don't spread yourself thin trying to make everything perfect; instead, double down on what truly drives user outcomes.

TLDR: Build s*** that matters

[Matt Morf @MattyMorf]

I keep running into companies managing their SMS deliverability with tools like Retool & Tableau.

Yes, they’re great tools, but puts more work on product & engineering teams to maintain a solution that does a half-a** job and still needs countless people to manage.

[Matt Morf @MattyMorf]

Understand the hidden costs of building an SMS product in-house

🧑‍💻Developing an in-house analytics tool to manage deliverability

🤝Managing integrations & contracts with multiple SMS providers

🤯Headaches after each carrier compliance update, making your work outdated

[Matt Morf @MattyMorf]

Product leaders have one job….. And one job only….. Build s*** that matters

Outsource the rest

[Matt Morf @MattyMorf]

The thing they don’t tell you about scaling a text message solution… it sucks.

Why I’m excited to take our learnings after the last 3.5 years and turn it into a product to help companies send messages that deliver.

Cats Rule!

https://t.co/EqbQ0gZJdh

[Matt Morf @MattyMorf]

Wish there were contacts that let you see the world in dark mode

[Matt Morf @MattyMorf]

Is California next century’s Atlantis?

[Matt Morf @MattyMorf]

Really want to write a coffee book called “sales people say the darnedest things”

Interview all my engineering friends and see what we come up with.