I really find it quite pathetic that prospective coaches are being “scared away” from the process because James Hird has applied and they are exerting pressure for the club to not interview him so these gutless wonders can have a free run. Make no mistake the perceived “top liners” will NOT be entering the process unless they have been given an undertaking they will get the job. They will not just enter the “process” and hope to win because if they lose their brand is significantly diminished. James is happy to go head to head with anyone and let the club decide, unfortunately the other pussies want a more guaranteed outcome. If I was Essendon I’d welcome their application, give no guarantees and see how the interview process pans out. If they ask if Hird is going to get the nod I’d just tell them “If James Hird is the best candidate through the process of course he will…..are you doubting your credentials against his? If so you’re probably not the right person for the gig”.
Last quarter I rolled out Microsoft Copilot to 4,000 employees.
$30 per seat per month.
$1.4 million annually.
I called it "digital transformation."
The board loved that phrase.
They approved it in eleven minutes.
No one asked what it would actually do.
Including me.
I told everyone it would "10x productivity."
That's not a real number.
But it sounds like one.
HR asked how we'd measure the 10x.
I said we'd "leverage analytics dashboards."
They stopped asking.
Three months later I checked the usage reports.
47 people had opened it.
12 had used it more than once.
One of them was me.
I used it to summarize an email I could have read in 30 seconds.
It took 45 seconds.
Plus the time it took to fix the hallucinations.
But I called it a "pilot success."
Success means the pilot didn't visibly fail.
The CFO asked about ROI.
I showed him a graph.
The graph went up and to the right.
It measured "AI enablement."
I made that metric up.
He nodded approvingly.
We're "AI-enabled" now.
I don't know what that means.
But it's in our investor deck.
A senior developer asked why we didn't use Claude or ChatGPT.
I said we needed "enterprise-grade security."
He asked what that meant.
I said "compliance."
He asked which compliance.
I said "all of them."
He looked skeptical.
I scheduled him for a "career development conversation."
He stopped asking questions.
Microsoft sent a case study team.
They wanted to feature us as a success story.
I told them we "saved 40,000 hours."
I calculated that number by multiplying employees by a number I made up.
They didn't verify it.
They never do.
Now we're on Microsoft's website.
"Global enterprise achieves 40,000 hours of productivity gains with Copilot."
The CEO shared it on LinkedIn.
He got 3,000 likes.
He's never used Copilot.
None of the executives have.
We have an exemption.
"Strategic focus requires minimal digital distraction."
I wrote that policy.
The licenses renew next month.
I'm requesting an expansion.
5,000 more seats.
We haven't used the first 4,000.
But this time we'll "drive adoption."
Adoption means mandatory training.
Training means a 45-minute webinar no one watches.
But completion will be tracked.
Completion is a metric.
Metrics go in dashboards.
Dashboards go in board presentations.
Board presentations get me promoted.
I'll be SVP by Q3.
I still don't know what Copilot does.
But I know what it's for.
It's for showing we're "investing in AI."
Investment means spending.
Spending means commitment.
Commitment means we're serious about the future.
The future is whatever I say it is.
As long as the graph goes up and to the right.
Keep your whole team ahead of AI trends and ready for the future. 🚀
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To my Perth network -
Learn what's next in AI Observability. Hear Ben Reynolds from RWWA, Darren Witte and Mark Roberts from Horizon Power tell us about their successes. Network with industry peers and leaders.
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Building AI solutions is complex, but scaling and maintaining them presents even greater challenges. This is where AI Observability becomes essential.
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Exciting updates in Dynatrace! 🚀 We're making your workflows smarter, your dashboards more flexible, and your productivity unstoppable.
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We're thrilled to announce that we're extending the #Dynatrace platform with agentic AI capabilities. 🚀
These advancements mark a new era of productivity and agility, redefining how businesses manage digital transformation. Find the details, here. https://t.co/IIKXTyiUKs
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With #Dynatrace, digital financial platform @Nequi spends 20% less time on investigations and prevented $1.9 million in fraud within six months. See how observability insights empower teams to protect 22M customers and drive seamless digital experiences. https://t.co/bI3t2rEWDW
@Qantas Seriously letting me down again. I turn up to SF airport with booking confirmation & find my SF to LA flight was not ticketed properly, no pre warning & no option to get me to my connecting flight from LA to MEL. On hold for 75mins..now home via Fiji. The new norm.
To all our #Dynatracers, customers, partners, and friends—here’s to an incredible year ahead. 🎉
We’re so grateful for your continued support and partnership. 🎉 Thank you for being an essential part of our story—we’re excited for what’s to come in 2025!
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