saw @SarahLevinger recommend this and copped it instantly
half this industry is paying for AI tools to make slop faster
the other half is quietly studying the fundamentals that make slop convert
guess which half is winning
started working with this brand a couple months ago.
hit their KPIs in the first 2 weeks. only problem? they ran out of stock.
we were converting faster than they could restock the shelves.
client saw it, went all in on a massive inventory order.
since the new stock landed we've been raising budgets 30% a day and still sitting well below target.
every day. 30% more spend. still profitable.
taking these guys to the moon 🚀
$5k/month. that's what one video editor was costing me in wasted credits.
not salary. wasted credits. regenerating the same thing over and over because he couldn't nail it.
let him go. expenses dropped instantly. nothing else changed.
half of running a lean agency is just having the balls to cut the dead weight.
$5k/month. that's what one video editor was costing me in wasted credits.
not salary. wasted credits. regenerating the same thing over and over because he couldn't nail it.
let him go. expenses dropped instantly. nothing else changed.
half of running a lean agency is just having the balls to cut the dead weight.
last month a founder texted me kinda desperate.
their product was already killing it on amazon and tiktok shop. but every single thing they tested on meta was flopping hard. they’d burned through budget, tried different people, nothing stuck. at that point they didn’t want tips or a “strategy call”, they just wanted someone to take the entire meta side off their plate so they could go back to focusing on actually scaling the business.
so that’s what we did. we took all of it.
we built the creative strategy from scratch. figured out the angles, the awareness stages, who we were actually talking to. then we made the ads ourselves, statics, the whole batch, none of that recycled slop everyone’s running. we launched them, managed the account, read the data, killed what wasn’t working and poured into what was. the founders didn’t touch meta once.
when i took over they were doing ~1k/day.
a month later they were hitting 20k days.
(only reason we’re not even higher right now is we ran out of stock lol. new batch is coming, then we push this way further)
crushing it on amazon doesn’t mean you’ll crush it on meta. it’s a completely different game, and most brands lose it before they even understand they’re playing a new one.
last month a founder texted me kinda desperate.
their product was already killing it on amazon and tiktok shop. but every single thing they tested on meta was flopping hard. they’d burned through budget, tried different people, nothing stuck. at that point they didn’t want tips or a “strategy call”, they just wanted someone to take the entire meta side off their plate so they could go back to focusing on actually scaling the business.
so that’s what we did. we took all of it.
we built the creative strategy from scratch. figured out the angles, the awareness stages, who we were actually talking to. then we made the ads ourselves, statics, the whole batch, none of that recycled slop everyone’s running. we launched them, managed the account, read the data, killed what wasn’t working and poured into what was. the founders didn’t touch meta once.
when i took over they were doing ~1k/day.
a month later they were hitting 20k days.
(only reason we’re not even higher right now is we ran out of stock lol. new batch is coming, then we push this way further)
crushing it on amazon doesn’t mean you’ll crush it on meta. it’s a completely different game, and most brands lose it before they even understand they’re playing a new one.
here's how to turn your amazon listing into a meta ad that actually converts (most brand owners do this exactly backwards):
take your best amazon review, the one that describes the problem before your product
that's your hook. not the product name. the problem.
build the visual around the "before" moment, not the hero shot
make it look like a real photo or screenshot, not a polished ad
save the render + bullet points for the bottom, where amazon puts them at the top
amazon sells to people who already want it.
meta has to make them want it first.
congrats, you just stopped lighting your cold traffic budget on fire