Maxine Luxenberg

[Maxine Luxenberg @MaxineLuxenberg]

One of the best owned media channels is websites - specifically mobile app - as they establish brand voice and tone also allow archiving of materials and assets. Also email marketing - as it can get extremely targeted and can allow companies to promote new content #MSDM51

[Maxine Luxenberg @MaxineLuxenberg]

@so_theweather 100% the demand needs to be met and a steady supply of content is needed #MSDM51

[Maxine Luxenberg @MaxineLuxenberg]

It is extremely important to maintain a healthy content supply chain as content is constantly changing and while teams need time to adapt, there needs to be a constant flow to maintain relevancy. This helps brands repurpose content as well #MSDM51

[Maxine Luxenberg @MaxineLuxenberg]

@leex39 Completely agree! Being able to repurpose helps companies avoid reinventing the wheel every time they need content #MSDM51

[Maxine Luxenberg @MaxineLuxenberg]

Content curation is one of the most important pieces to successful marketing. Having strategic content curation is essential to creating a cohesive story and consistent voice. Without content a brand cannot relay it’s mission, vision, or brand statement #MSDM51

[Maxine Luxenberg @MaxineLuxenberg]

@cwn107 Word of mouth is the most powerful marketing tool! (And least expensive) #MSDM777

[Maxine Luxenberg @MaxineLuxenberg]

@victoriach90 Completely agree! It is really fun and it gives real time feedback. #MSDM777

[Maxine Luxenberg @MaxineLuxenberg]

1. Build Brand Awareness 2. Humanize your brand 3. Get instant feedback #MSDM777

[Maxine Luxenberg @MaxineLuxenberg]

Red Bull offers a great “whole package” approach to content marketing. From their “Red Bull Gives You Wings" ads to their breakdancing championship, Red Bull understands and excites their audience. #MSDM777

[Maxine Luxenberg @MaxineLuxenberg]

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience #MSDM777