Olivia
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🧸 ᴍᴀʏ 🩵🩷 💫 SamJam ft MaxNat 💫
@MaY_MaxNat26
Joined April 2024
350 Following
440 Followers
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Who’s your ultimate BL ship?
🍼: I wonder how did Jam feel after reading it? N’Nat read it and almost spit out my food 😂
#ที่สามของเธอSeries #natasitt
https://t.co/vFsZURQHK5
#ที่สามของเธอSeries #MaxNat
👨🏻: Daily homework [Character]. It’s freaking amazingggg~
🍼: It will be a good day when you believe from your heart that it’ll be a good day 01.11
🦖: The 1st of every month is like your day, because you’re always no.1 in my heart
💬 In the final episode, Khemjira survived. If you evaluate your life now, do you feel that you have survived as well?
“I have both sides: survival and failure. What hasn’t survived is my health and stress. I’m still very tired these days, and I need to learn to balance my life better. But what has survived is that, as a producer, I’m happy that many media outlets have recognized our success this year. This isn’t just my imagination. We’ve been releasing content non-stop and have proven that our work isn’t just about selling shipping fantasies.”
“We’ve also proven that our production, content, and quality are up to standard.”
*This is an excerpt from the article. The full interview can be found in the November 2025 issue of Praew Magazine, which features Keng, Namping, Tle, and Firstone on the cover.
https://t.co/7NhQmoqIM6
💬 These days, when you run into a problem, how do you deal with it?
“I have a saying: ‘Let it go sometimes,’ which helps me release things. These days, I’m constantly taking care of the boys, work, fans, and clients. If I had to control everything perfectly, I could go crazy. ‘Let it go sometimes’ helps me heal. People who hear this might think I’m ignoring the problem. But sometimes, letting things go allows me to be with myself, helps me stay mindful, and maybe even come back better than before. I also try to do a social detox. I admit it’s difficult, but I try to take a 3–4 hour break from screens each day. It’s a way to help me calm down.”
💬 We heard that this year Domundi is investing heavily in series production.
“Yes, earlier this year we produced #YourSkySeries, which cost 50 million baht. This was followed by #TheNextPrince, which also cost 100 million baht. As for #KhemjiraTheSeries, it’s the company’s second series with a production cost of 100 million baht. I checked, and no one else would dare invest this much in a BL series.
This aligns with this year’s goal of taking it easy while giving our all in production, regardless of money, because competition is extremely fierce these days. The content of Boy’s Love needs to be more mature, not just innocent romance. Previously, people might have thought that Domundi was a company that just produced works that sold shipping fantasies. That’s the criticism we want to erase the most. We want to show that it’s not just about selling chemistry between actors. Therefore, production must be at its very best.”
“I confess that the sponsorship money doesn’t cover all my expenses. So even if the series is a huge hit, I still lose money. But I accept that. Some people say I’m crazy for investing and taking risks with my life, but that’s just the kind of person I am. I want to do whatever I set out to do, and do it at my best. I want people to see what Domundi is capable of and how adorable our boys are. For me, investing in a series is a way to grow the company and help my boys grow.”
💬 You were so bold.
“Yes, it felt like I was throwing away the first prize money. But I thought, what if I took the money and the boys didn’t become famous? Would they be disappointed? Would people see the production we had worked so hard to create? Would I feel like a failure again? I trusted my own instincts and decided to forgo the money. And the results were exactly as I had hoped. When the first episode aired, viewership climbed into the millions within a few days. It was a huge relief. Looking at it another way, giving up 6–7 million baht was an investment. I have to thank myself for making that decision.”
💬 What is the most difficult part of producing a series?
“Producing a series is expensive, because even a popular series doesn’t necessarily make that much money. Looking back, I was quite bold. Before #CutiePie aired, an app contacted me, offering 7 million baht to broadcast it on their platform. If you ask me whether that amount covered the costs, the answer is no. But if you ask me whether it was a lot of money, then yes, so I agreed.
Just before the contract was signed, the app introduced a new rule requiring viewers to pay to watch the series. I felt that this rule didn’t align with our goals, because we were creating the series to help the boys become famous. To achieve that, they needed to be seen by as many people as possible. At that time, I was crazy enough to decide to post it for free on my YouTube channel, because I thought it was the platform with the largest audience. If I hadn’t taken this risk, when would the boys have become famous?”
💬 You decided to bet all your money. How did you adjust your strategy?
“I’ve watched a lot of international series since I was a kid. I especially love Korean series. I’ve always wondered why our Thai series don’t shoot as beautifully. Is it the location, the lighting, or something else? The answer is that the production hasn’t quite caught up yet, so we need to improve on this.
I planned the series for quite some time and oversaw everything myself, from choosing the cameras to selecting the lenses. This taught me that if you want quality cinematography, you need top-notch cameras and lenses, which are incredibly expensive. Others may not like to rent them, but I’m willing to do it. Color grading is also crucial. I learned that Thai series are usually edited right after filming, but color grading enhances the visuals and creates a more immersive experience. The music scores are completely new as well. I’ve been consuming a lot of great Thai music, like GTH, whose scores are all excellent. I searched for the composers behind these films, and when I found out who they were, I asked them to collaborate. At first, I was rejected, but as a fan, I finally persuaded them to help.”
“As for directing, I initially had someone else in charge. But as filming approached, the COVID-19 situation worsened, and the director withdrew. Everyone encouraged me to take the lead. As a result, I assumed every responsibility, scripting, scene design, directing, producing, overseeing the music score, coming up with song ideas, and even creating some promotional posters. I did everything myself.”
💬 When did you resume at full capacity?
“I told the boys, ‘I’ll fight again. If anyone believes in me, come join me.’ But I didn’t force them to sign contracts because we weren’t stable yet. I wanted the boys to be free to take on whatever work they wanted. I remember having a serious talk with #ZeePruk and asking him if he wanted to fight again together. At first, he said no, but he finally said, ‘If you try, I try.’ At that time, I started researching how to make a successful BL series and what needed to be done to stand out in the market. I remember that when #whyRUtheseries aired, 2gether was airing at the same time. They were so big, and we wanted to reach that level too.”
“At that time, I read the novel #CutiePie and really enjoyed it. Plus, the author liked Zee a lot, so I bought the rights to adapt it into a series. I knew that if our company wanted to grow, we needed to find new actors. That’s how Domundi Gen 2 was formed, consisting of #Nunew, #natasitt, #TutorKrp , #mynameis_yim, #netsiraphop , and #JamesSu
When I read Nhu Kuea’s script in the novel Cutie Pie, Nunew immediately came to mind. Since Zee felt a so strong connection with Nunew, I decided to pair them together and announced to everyone that I would make this series the first project for Domundi, and that it would be my last. I would spend every baht I had saved. If it didn’t succeed, that would be the sign I needed to pursue something else.”
💬 Have you ever asked yourself what you did all this for?
“Of course I blamed myself. I shouldn’t have done it in the first place; I shouldn’t have fought for this, because in the end, I’m the only one who has to take responsibility for everything.
At that time, I was open with the boys too, because I understood that in a risky situation, who would want to be with someone unstable? They asked me, ‘Will P’Aof continue fighting?’ I told them, ‘I think I’ll have to shut down Domundi. I want everyone to use the fame they’ve built to live their own lives. I can’t handle this anymore, because I don’t want to bear the burden of wondering whether I’ll make them sad or whether they’ll have a stable life.’ But everyone chose to stay with me.
We had to move forward and figure out how to make up for the lost money. While we still earned some money from selling merchandise, from the series, and from the boys’ work, if you ask whether we made a profit or recouped our investment, I wouldn’t say so.”
💬 How was your perseverance this time?
“It was the worst memory of my life. At that time, Domundi hadn’t yet launched as a company called Mandee Work. We were still just a YouTube channel that had transitioned into producing a series. My first series was #whyRUtheseries. At first, we secured several sponsors, but then the COVID crisis hit, and they all withdrew, except for Ichitan, which was our only remaining sponsor. As a result, almost all of our funding disappeared.
Without sponsors, I became the sole investor. I didn’t invite anyone else to join the project because, after what had happened before, I no longer trusted anyone. It’s not that I was rich; I just had some savings from my work. But at that time, I was already in debt and didn’t get my investment back. In the end, I had to sell my land to cover the channel’s expenses, which cost several million.”
“Even though the behind-the-scenes funding disappeared, the public response was excellent. The boys became famous, growing from tens of thousands of followers to millions. Agencies began reaching out to sign them. Given our financial situation, I didn’t know what the boys thought of me — were we still trustworthy in their eyes? I was stressed about many things, both financially and with the boys, because I was shouldering everything alone. On top of that, the entertainment industry isn’t kind; there are many hurtful words. I was in such a bad state that I couldn’t eat and was bedridden for three days.”
💬 Did that trip bring the boys the fame you had hoped for?
“Yes, each of the boys started as YouTubers and then became internet personalities. Wherever they went, people would ask to take photos with them, invite them to walk runways, and hire them to review products. They began to have a fan club for Domundi, which allowed them to hold small fan meetings. Even though the fan base wasn’t large, their cheers were as loud as those for celebrities. I could see that they had the potential to become artists. At that time, I tried to find opportunities to support them, like producing music for them to sing.
At that point, Domundi was just a page and a YouTube channel. We simply produced content day by day. I thought, if this continued, who would want to stay with me? I asked myself whether I should aim higher. I wanted to help these boys grow into real artists. So I decided to produce a series, it was a very risky move, since each one required a minimum investment of around 10 million baht. But I decided to persevere.”
💬 Were you feeling relieved?
“I was glad that what I had deeply hoped for had happened, but I was still worried about how the millions I lost would be recouped. Even though we had a lot of work, the money coming in still hadn’t covered the losses. We tried to keep working, using what we’d earned to keep things running until things started to improve. But then a funny thing happened — I made the mistake of trusting someone for the second time.”
“At that time, we had our fifth MC, #ZeePruk. I saw his picture through another friend and thought he was very handsome, so I invited him to join us. Around that time, Zee introduced someone to me, a senior he knew who was quite well-connected. We invited him to help coordinate our travel arrangements. For example, when we were working in Krabi, he helped organize various things very well. Later, when we planned to go back to Japan to make another travel video because we wanted the boys to become even more famous, so we asked him to help arrange hotel reservations, since he could get us cheaper deals. Before leaving, I transferred all the expenses to him.”
“Until the day we arrived in Japan, we still couldn’t contact him. Everyone was dragging their suitcases around, looking for a hotel. Even worse, the hotel he’d mentioned didn’t even exist. When we double-checked, we found that all the documents he’d sent were fake. In the end, we realized we’d been looking for a hotel that didn’t exist. Zee felt incredibly guilty, since he was the one who had introduced me to that person. I had to console him, telling him not to stress, no one could have known something like this would happen, especially since that person had done a good job before. Eventually, we had to book an entirely new hotel. It was another painful trip, though not as stressful as the first, because the boys were already famous. It was just a little frustrating, thinking, ‘Oh, I’ve lost millions again!’ But overall, the trip was a lot of fun. There were so many stories to tell (laughs).”
💬 After such a drastic cancellation, how did you cope and keep working?
“It was a very stressful ten-plus-day trip. I had already talked to the boys about getting the job and definitely securing the next season. But I tried to stay positive, thinking that this clip could be a hit, so I gave it my all. The day before returning to Thailand, I decided to tell them the truth. I still remember that day. I opened the door, walked up to them, and said, ‘I have bad news. There are no more projects. I’m sorry. I’ll still pay you the paycheck and do everything else we agreed on.’ They were having fun, but then everyone went silent.
“But in every misfortune, there was a stroke of luck. The clip was a hit. On the first day of its release, it had over 500,000 views, probably because no one else in Thailand had ever done it before. The boys dressed up as anime characters, walked around Shibuya, and went to an onsen. They were fun, funny, handsome, and fit. They became so popular that they even appeared on TV shows and got a lot of work.”
💬 How drastic was the turning point?
“Before traveling to Japan, I talked to the boys about how, if the video went viral, we would definitely get a season 2. The app is used nationwide, so imagine how many people would click through to watch it. I worked hard on this trip, paying for the plane tickets and accommodation myself, confident that I would recoup the costs.
However, I noticed some unusual signs: the client was unusually quiet, but I didn’t think much of it. Then, two days before the trip, a senior called and said, ‘The project’s cancelled. Sorry.’ I was stunned… What was the point of all that work? At the time, I trusted them and hadn’t signed any contracts, so I couldn’t get my money back. I was unsure about what to do next.
Finally, I decided that since I had already invested seven figures in airfare, accommodation, and food, the show must go on. I flew there, but I didn’t tell the boys, fearing they would be disappointed. Only the senior who was helping me knew this secret.”
“We took the boys to a water park in Thailand to make a review video. The first video was a huge hit, garnering over 300,000 views, an impressive number 8–9 years ago. If you ask why it became a trend, it’s probably because the boys were good-looking, funny, and naturally talented. Once they started gaining popularity, they began receiving small gigs.
When I started promoting the page, I invested all of my own money, calculating that I would recoup it from the clients. I handled every step of the video myself, from planning the storyline to filming and editing. Later, I enlisted some juniors from my time as a cheerleader to help with editing until a drastic turning point occurred.
💬 How did “Domundi” come about?
“Previously, I was working full-time as a producer for a cable TV channel while also selling clothes online. After quitting both my full-time job and clothing business, a senior contacted me and said that a very popular app was looking for someone to produce promotional videos for Japan tourism. Would I be interested? The client would coordinate with tourist attractions in Japan, while I would oversee the entire project and select three or four male MCs to join the trip. I accepted the offer.
I started by casting young MCs, but since they were new, I suggested to the client that we create a page called ‘Domundi’ to introduce the MCs and build a viewer base. If no one knew about them, no one would watch the videos. The name ‘Domundi’ was a collaborative idea with a friend, derived from the word Do (meaning ‘see, look’ or ‘watch’), because we wanted people to watch us.”
This year alone, Domundi has invested hundreds of millions of baht in series production. It began with #YourSkySeries , which cost 50 million baht, followed by #TheNextPrince and #KhemjiraTheSeries — the first two Thai boys’ love series to cost over 100 million baht each to produce. These productions have elevated the quality to the level of feature films, particularly Khemjira, which has become the most trending BL series and boasts the highest viewership of all time. All of this is aimed at countering the stigma that “Domundi only sells shipping fantasies.”
(ENG TRANS) Domundi almost didn’t exist…
Real life for Aoftion – Kittipat Champa is more dramatic than any series.
“You can make this into a series.”
These were the brief yet meaningful words of Aoftion – Kittipat Champa, the dynamic young executive of Mandee Work (Domundi).
Before establishing the name “Domundi,” he faced near bankruptcy three times, and the fourth attempt was his final gamble. He invested his entire life savings to produce the series #CutiePie which ultimately became the breakthrough that established Mandee Work Co., Ltd. as a recognized name in the industry.
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