We’re launching WillBrattonWx next week, and I’m both excited and nervous.
I’ve got an amazing crew of 10+ committed friends/chasers/freelance employees with more coming. Merch shop is ready, website is almost ready, branding looks great, studio is built. Our Discord already has 50+ verified #Wx meteorologists.
This brand gives me the opportunity to use meteorology to try to save lives. It’s my dream.
But there are challenges.
Entering the space fresh after graduation and amidst an internship before pursuing a Masters in August is going to be difficult.
Growing in a space with other talented creators will be difficult.
I’m also aware that not everything will go perfectly, especially at first.
Transparency and honesty is an integral piece of what we plan to do here.
I know I will make mistakes and I’ll never shy away from admitting them if they arise, but I’m committed to learning along the way to do the dang thing the best way it can possibly be done.
Investing in yourself is scary, but to those of you who may be considering it: I write this to encourage you to do it.
Don’t be afraid to fail. Take the leap.
@ChatCityTactics I disagree. He is willing to but they aren’t looking and / or sending it his way. Thats seems to be a game plan. Let them sleep on him for weak side goal shot if they ever get it to goal
The stage is set. #Wx
WillBrattonWx will feature live weather coverage broadcasts, live and VOD storm chasing, and forecast videos.
We're committed to doing things the right way with the #1 priority of saving lives.
Join us on all social platforms ahead of launch this June.
ST. LOUIS WIN THEIR FIRST-EVER SHOOTOUT TO ADVANCE TO THE SEMIS
Just the second PK shootout in club history and their first trip to the U.S. Open Cup Semifinals. @stlCITYsc are making history tonight!
That was far from the best 45 minutes from #AllForCITY
- Lots of possession, not as much direction
- A giant 44 final third entries but only 1 shot on target, Hartel's goal
- Reactive on attacking crosses, not challenging the ball enough
- Not enough bold passing
- Cordova checks to the ball to create space at times, but the ball over the top is not played to a streaking Hartel or Sangbin
If Yoann Damet does this in the 70th minute, I genuinely believe it completely changes the dynamic of the match and #AllForCITY would’ve had much higher odds of leaving with 3 points.
Curious to see what Damet says in the presser.
🚨 Meteorologists #Wx, join us — we’re building a nationwide forecast discussion network on Discord.
20+ verified mets across the US are already collaborating on forecasts and live analysis.
Open to mets at any education level. The community can view our discussions, but only verified mets can post in discussion channels.
Our goal:
• Save lives. Always.
• Improve forecasting through collaboration of ideas
• Restore public trust via transparency and real science
Whether you’re a met, chaser, student, enthusiast, or concerned member of the community, we’d love to have you.
🔗 Join at the link in replies or in my bio.
A new era of weather coverage begins this June.
WillBrattonWx is launching with a mission to deliver trustworthy weather coverage without fearmongering to help save lives across the United States.
A May 2026 graduate of @msstate with a Bachelor’s degree in Professional Meteorology and a minor in Mathematics, Will combines meteorological expertise with experience in marketing, sports broadcasting, radio, and media production to deliver clear, responsible communication in an era where weather information can often be misleading or unreliable.
Will is continuing his education this fall, pursuing a thesis-based Master’s degree in Professional Meteorology at MSU while also serving as a Teaching Assistant.
Scan the QR code (link on profile) or follow @WillBrattonWx on all platforms to join the community before launch. Plus, join our Discord server for exclusive content, access to forecast discussions from Will and other degreed meteorologists, and a caring community.