McCormack Advice

Street-smart advice from Mark H. McCormack, the founder of the modern sports marketing industry.

[Professor Steve McKelvey @ProfMcKelvey]

Thx @TimexSports Licensing exec Mike Harrington for awesome sales promotion challenge & cheers to the winning team!! Timex: Timekeeper of your UMass Moments was great campaign concept! #mccormackproud

[McCormack Advice @McCormackAdvice]

When you work in the personal services business, always remember that quality is defined by your customer.

[McCormack Advice @McCormackAdvice]

Prize quality over quantity: Rushing to finish tasks will just make the quality of work disappointing.

[McCormack Advice @McCormackAdvice]

Never enter an interview unless you know the company cold.

[McCormack Advice @McCormackAdvice]

Lose the idea of “Survival of the Fittest” and become a team player. An executive must make the transition from assassin to diplomat.

[McCormack Advice @McCormackAdvice]

Focus on your career first, everything else will fall into place.

[McCormack Advice @McCormackAdvice]

The names you know and the names you claim to know can make the difference between success and failure.

[McCormack Advice @McCormackAdvice]

If you’re not satisfied with where you are and where you’re going, start writing.

[McCormack Advice @McCormackAdvice]

Build relationships with your customers, they might give you more than just their business and lead you to new heights.

[McCormack Advice @McCormackAdvice]

All of us can be a little more clever about creating networking opportunities.

[McCormack Advice @McCormackAdvice]

You won’t get too far being smart or lucky. You have to be both smart AND lucky.

[McCormack Advice @McCormackAdvice]

To make a leap forward we must identify our strengths, make sacrifices, seize opportunities, and announce the change to the world.

[McCormack Advice @McCormackAdvice]

Don’t hire people just because they are well known in your industry. You may find out they know their business but not yours.

[McCormack Advice @McCormackAdvice]

Think about what you want to achieve a year in advance. You'd be surprised with how impressed your boss will be. #HereForTheLongRun

[McCormack Advice @McCormackAdvice]

Find someone who you think has potential. You don’t have to like them, but you must agree on the same things!

[McCormack Advice @McCormackAdvice]

The Early Bird Gets the Worm. When we spot talent is more important than the ability to spot talent to begin with.

[McCormack Advice @McCormackAdvice]

Never cut the bud of your ideas before you give them a chance to blossom.

[McCormack Advice @McCormackAdvice]

You cannot expect someone to become a leader without being given the chance to lead, call the shots and make some mistakes along the way.

[McCormack Advice @McCormackAdvice]

Work with what you've got. Don’t take on more than you can handle.

[McCormack Advice @McCormackAdvice]

When it comes to business, live in the present but don’t forget the future. Things change with time.