Madan Kamath

Make Marketing Fun Again! Legacy Marketer now building Entrepreneurial Muscle. Ex Unilever, Diageo, L’Oreal.

[Madan Kamath @mdnkmth]

Loved sharing BeepKart’s mission to solve for personal mobility for Bharat via technology and transparency!

[WebEngage @WebEngage]

A used two-wheeler isn’t just a ride: it’s a lifeline. In the latest #SORMPodcast episode, @mdnkmth, Director & Head of Marketing, @beepkart & Harshit Manocha, WebEngage unpack high-risk buying, trust, and MarTech’s role in #retention.

📺 Watch: https://t.co/wwvTQ28Lda

[Dustin @r0ck3t23]

Mark Cuban just described the largest wealth transfer of the AI era.

Almost nobody understood what he said.

Cuban: “There are 33 million companies in this country. Aren’t going to have AI budgets. Aren’t going to have AI experts.”

Not tech startups.

The shoe store. The regional trucking outfit. The accounting firm with 12 employees.

The businesses that actually run the physical economy.

They know AI is coming. They have no idea what to do with it.

Cuban: “You’ve got the head of Microsoft saying software is dead because everything’s going to be customized to your unique utilization.”

Software is dead.

The SaaS era ran on one rule. Build a generic product. Force millions of companies to bend their workflows around it. Charge rent forever.

AI ends the contract.

The business stops bending to the software. The intelligence bends to the business.

But customized by whom.

The third-generation manufacturer cannot tell Claude from Gemini. The county hospital is staring at a reactor asking where the light switch is.

Cuban: “Who’s going to do it for them?”

That question is worth more than the frontier models themselves.

Hundreds of billions are being burned to build the foundation. The smartest engineers alive are locked in a bloodbath over who owns the base layer.

Let them fight.

Let them burn the capital. Let them drive the cost of raw intelligence toward zero.

Because the wealth does not collect where the brain is built.

It collects where the brain meets the business.

Every ambitious kid in college right now thinks survival means a seat at OpenAI or Anthropic.

Cuban is staring at the other 99 percent of the economy.

Learn the models. Then learn the messy, unglamorous reality of how a 50-person company actually operates.

Walk through the door. Understand their problems. Wire the intelligence directly into their revenue.

That is not a job title. That is an entire economic class being born.

You do not need to build the brain. You need to build the nervous system.

The biggest winners of the electricity era were not the engineers who built the generators. They were the ones who walked into dark factories and showed the owners where to plug in.

33 million companies are standing in the dark right now.

Silicon Valley is racing to build the god. The fortunes will belong to whoever teaches him a trade.

[Madan Kamath @mdnkmth]

The Creator FOMO is real. But so is the TMJ.

And right now, the jaw is winning.

Full story on Substack. It has no frameworks. You’ve been warned.

https://t.co/WxoioOXwM5

[Madan Kamath @mdnkmth]

This week my wife’s dream of changing my breakfast came true.

I’ve been eating bread & eggs for as long as I can remember. Mumbai. Bangalore. Bachelor. Married man. Our cook in Mumbai once asked my wife if something was wrong with me.

I suspect she said yes. Just to retain the cook.

[Madan Kamath @mdnkmth]

My last Substack post went viral.

780% higher views. 300% higher engagement.

78 views. 3 likes. Math based on creative license.

[Madan Kamath @mdnkmth]

One more thing.

The internet says a great AI prompt needs context, a clear role, a tight set of rules and a clear goal.

You know what that’s called in marketing?

A good brief.

Full piece linked below. See you there.

https://t.co/CmQvixrOgz

[Madan Kamath @mdnkmth]

This week I used my 17 years of marketing experience to leave sarcastic comments on LinkedIn posts written by people whose marketing experience is the equivalent of doing 2 Instagram reels.

I can’t believe I am still doing this.

[Madan Kamath @mdnkmth]

But here’s the thing nobody is saying out loud.

AI was supposed to give marketers back the one thing the ops work had slowly stolen from them.

Time to be creative.

Instead we’re making Word docs.

Not generative. Generic.

[Madan Kamath @mdnkmth]

Two weeks in a row? Momentum!

https://t.co/AdUlKZT0aj

[Madan Kamath @mdnkmth]

After 6 years, I'm writing again.

Clawing back.

https://t.co/T2jiIFWzmE

[Nozz @NoahEpstein_]

https://t.co/90vXDudPbJ

[IANS @ians_india]

Bengaluru, Karnataka: Co-Founder and CEO of HomeLane, Srikanth Iyer says, "I don’t mean to blow our own trumpet, but one data point I can share is that more than 50% of the $120–130 million funding raised by Homelane has come from foreign direct investment. This itself demonstrates that investors from outside India value the work we are doing here and are willing to invest in it."

[Franchise India @FranchiseIndia]

Inside HomeLane’s Mission to Redefine Home Design in India

In this exclusive interview, Tanuj Choudhry, Co-founder & COO, HomeLane, shares insights on the brand’s journey, its franchise-led growth and how tech is reshaping the home interiors market in India.

#HomeLane

[DAN KOE @thedankoe]

https://t.co/7l7Jef99QZ

[kapilansh @kapilansh_twt]

Someone ordered eggs on Instamart and only one came cracked.

Instead of just reporting it, they opened Gemini Nano and literally typed:
“apply more cracks.”
In a few seconds, AI turned that tray into 20+ cracked eggs — flawless, realistic, impossible to distinguish.

Support took one look at the “proof”…
processed a full refund…
and moved on.

Just pause and think about that.
Our refund systems were built for a world where photos were trustworthy.
But now they’re up against 2025-level AI —
and they’re getting absolutely destroyed.
If even 1% of people start doing this,
quick-commerce unit economics won’t just suffer —
they’ll implode.

AI isn’t the villain here.
The real problem is verification systems stuck in the past.

Welcome to the era of AI vs AI.