Marketing Development Practice UCD

The Marketing Development Practice is a professional Marketing Consultancy House based at UCD Smurfit School. [email protected] / 01-7168912

[Marketing Development Practice UCD @MDP_IE]

The importance of creativity is often discussed in the MDP throughout specific projects. This is an interesting perspective from Mark Ritson who describes how creativity must be executed strategically to drive effective marketing! Let us know your thoughts 👇#MDP

[Marketing Week @MarketingWeekEd]

.@markritson: Marketers need to put creativity back in its place

Creativity will be lauded this week in Cannes, but it is just one of several drivers of effective marketing that also include strategy, media and brand.

https://t.co/ebx7TiBrgH

[Marketing Development Practice UCD @MDP_IE]

As the MDP Advisors are searching for jobs, we came across this article that discusses the future of B2B marketers. How might this impact marketers' careers? Share your thoughts below! #MarketingWeek #MarketingDevelopmentPractice

[Marketing Week @MarketingWeekEd]

Across marketing, budgets have came under pressure this year because of spiralling costs as inflation threatened marketing budgets across B2B and B2C.

https://t.co/QTWC35MYKQ

[Marketing Development Practice UCD @MDP_IE]

Really interesting article here about the importance of insights in building a long term strategy! Seems like using both data alongside human insights is the perfect recipe for success in todays dynamic market.

[Marketing Week @MarketingWeekEd]

.@CocaCola’s insights director: Marketers are often too ‘in the weeds’ to act strategically

Brands must ensure marketers have time to use both data and human insight to build out a long-term strategy, research bosses at Coca-Cola and Phillips argue.

https://t.co/gCtdGKEmcT

[Marketing Development Practice UCD @MDP_IE]

"We're in an AI Tidal Wave moment now "- As a marketing advisor, the AI tidal wave is a thrilling and challenging moment. Its an opportunity to explore the untapped potential of technology. Ready to ride the wave!🌊

[Marketing Development Practice UCD @MDP_IE]

Introducing the 2022-23 Marketing Development Practice Advisors! We look forward to sharing our experiences with you all throughout the year. #mdp #ucdsmurfit

[Marketing Development Practice UCD @MDP_IE]

Delighted work with @IWish_ie on this project. @mscmarketingpractice https://t.co/XdNj9sc4pp

[Marketing Development Practice UCD @MDP_IE]

@SmurfitSchool @UCDLBC @orlahayes_ @ucddublin @HenleyRegatta @HerSportDotIE @RowingIreland Best of luck @orlahayes_ and Kate!!

[Marketing Development Practice UCD @MDP_IE]

A huge thank you to @JamesKanavaugh_ for coming into the MDP 🙏

James discussed his career journey from working in a PR & Marketing agency, to finding online success and starting his own business, along with his own podcast.

The advisors thoroughly enjoyed hearing from James!

[Marketing Development Practice UCD @MDP_IE]

We strive to deliver commercial value to clients in our projects. We had the amazing opportunity to work with @DublinZoo this year and they were delighted with our findings.

Find the project process on our website for information on the work and services we offer our clients!

[Marketing Development Practice UCD @MDP_IE]

The theme of this year's Business Breakfast was ‘How Can Circular Economy Help You Tackle Global Challenges?’ which made for an insightful and engaging discussion from our expert speakers Mike Higgins, Dr. Kevin O'Connor, Dr. @RourkeJoanne and MC Robert White.

[Marketing Development Practice UCD @MDP_IE]

The MDP had an incredible opportunity organising the 20th UCD and Electric Ireland Business Breakfast, held at @themarkerhotel last Thursday, the 28th of April.

This event marked the 20th anniversary of the long-standing relationship between @ucddublin and @ElectricIreland

[Marketing Development Practice UCD @MDP_IE]

Read about our recent experience working on a project for @BuJoBurgerJoint !

Thank you very much @BuJoBurgerJoint , it was an absolute pleasure working with you all😁

https://t.co/ilTllw4qMJ

[Marketing Development Practice UCD @MDP_IE]

MDP takes Westport 🤠 @mscmarketingpractice https://t.co/ktZ1ZWRVcY

[Caroline O' Driscoll @Cmodriscoll]

Powerful opening from my #stemsister @gilliankeating9 @RonanDalyJermyn considering the metaverse and encouraging girls to influence what the next stage of our hybrid world will look like ‘ work for it, or make it work for you’ #rockstar #iwish22

[Marketing Development Practice UCD @MDP_IE]

What's more important for Marketers?

[Marketing Development Practice UCD @MDP_IE]

This week on Meet the Advisor we have Joey Puglessi (@joeypuglessi) ✌️

Check out his background over on our Instagram & Facebook Pages!

[Lovin Dublin @LovinDublin]

One small step for man, one giant leap to unwind 💆‍♂️

📷 rustography325 in Vico Baths

[Marketing Development Practice UCD @MDP_IE]

We're delighted to be back in the MDP offices after the Christmas break. Applications are now open for our 2022 intake. Contact [email protected] 😆 https://t.co/n31hPZ46pv

[Marketing Development Practice UCD @MDP_IE]

Reminder that the @SmurfitSchool Masters virtual open day is on Wednesday the 10th of November! 📣

Click the link below for registration 🔗 https://t.co/e82ulSkXZ8

[Marketing Development Practice UCD @MDP_IE]

See this Instagram photo by @mscmarketingpractice https://t.co/udlNjcCLi1