Jared Meade, MPS, APR, MPRCA

Prin. @RayneSGroup | OH & NC | @bgsu & @easternmichu instructor| RT≠ENDMT | #PRethics #PRAdvice #CrisisPR #TheMeade #VulnerabilityIsLeadership #PRDoesMore

[Jared Meade, MPS, APR, MPRCA @Meadepr]

With the power of #publicrelations in their 🤲, practitioners can change the 🌎. One of those practitioners is #MurielFox, a feminist #activist and #PR executive.

https://t.co/GmCMO3qydt

[Jared Meade, MPS, APR, MPRCA @Meadepr]

Is it a coincidence? An industry claiming to be the ethical conscience of corporate America cannot ignore this house of cards. The lack of a transparent investigation is deafening. Whose reputation is the PR industry really trying to protect? 2/2

[Jared Meade, MPS, APR, MPRCA @Meadepr]

From the #Epstein files to Putin: our #PRethics team found a disturbing web. A major PR conglomerate in Epstein's orbit also lobbied for Putin—using a law firm that now represents a major U.S. PR trade association. 🧵 1/2

[Jared Meade, MPS, APR, MPRCA @Meadepr]

One of the world's largest #PR conglomerates was named in the #Epstein files. Not in a single passing reference, but in multiple mentions. Does that make the board members complicit? Not necessarily. But it does make the conglomerate's silence harder to explain. #PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

Most have heard the Japanese proverb: 𝘀𝗲𝗲 𝗻𝗼 𝗲𝘃𝗶𝗹, 𝗵𝗲𝗮𝗿 𝗻𝗼 𝗲𝘃𝗶𝗹, 𝘀𝗽𝗲𝗮𝗸 𝗻𝗼 𝗲𝘃𝗶𝗹. But few have heard of the fourth – 𝗗𝗼 𝗻𝗼 𝗲𝘃𝗶𝗹. In ethical practice, what matters most is what you do, and that is where many in #PR tend to fail. #PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

As always: Ethics > Optics.
https://t.co/Js62doNxEQ

[Jared Meade, MPS, APR, MPRCA @Meadepr]

It’s the oldest crisis playbook in Washington: get caught in a scandal, then hire a team to prove you didn’t technically break any rules.

Lawful but awful is a PR dead end. 🧵 1/4

[Jared Meade, MPS, APR, MPRCA @Meadepr]

True reputation management isn't about protecting the principal from consequences; it's about radical accountability.

Read my full breakdown in the latest edition of When It Raynes. Link below 👇 4/4 #PRethics #CrisisComms #Leadership #ReputationManagement

[Jared Meade, MPS, APR, MPRCA @Meadepr]

The more we learn from the #Epstein files, the clearer the picture becomes of those who were complicit in protecting his #reputation—whether through explicit actions or through the halo effect of their own reputations.

#PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

The #PR industry has shown not one scintilla of interest in confronting its responsibility in helping to cover up the #reputation of #Epstein.

That is a choice.

A profession that will not investigate itself cannot credibly claim to hold anyone else accountable.

#PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

The neighbor test.

If someone down the street were accused of what #Epstein was accused of, no one would let their child anywhere near them. The answer would be immediate and unanimous.

But when a famous name is attached to the same behavior, something in us shifts. #PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

The neighbor test.

If someone on your street were accused of what
#Epstein was accused of, no one would let their child anywhere near them. The answer would be immediate and unanimous.

But, when a famous name is attached to the same behavior, something in us shifts. #PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

When you've exploited a child, status, influence and circumstances shouldn't matter. This is a line that society must uphold, and it must be absolute.

What's troubling is that people keep finding ways to step around this line in the #Epstein case.

#PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

No fee should ever justify rehabilitating someone responsible for the kind of harm that #Epstein caused. And yet, it keeps happening.

There seems to be a collective shrug surrounding the Epstein files and what those in the #PR industry were party to "smoothing over".

#PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

A detail that once seemed unthinkable is now raising serious questions inside the #PR industry.

International PR codes of conduct now have a clause addressing #humantrafficking. Why would something so obviously wrong need to be spelled out?

#PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

What’s most troubling about the #Epstein scandal is the normalization of the mistreatment of #women. When there are few consequences, or when the consequences feel like just a slap on the wrist, a message gets sent: maybe it’s not that serious. Maybe it’s acceptable.

#PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

A recent New York Magazine profile of Peggy Siegal sparked a strong reaction.

How much responsibility does the #PR industry bear for managing the reputations of figures like #Epstein?

[Jared Meade, MPS, APR, MPRCA @Meadepr]

Recovering from #gaslighting isn’t simple and it takes time.

An abusive #culture doesn’t just harm in the moment; it trains your brain to protect itself, sometimes in ways that make it harder to feel safe, focus, or #trust again.

#PRethics

[Jared Meade, MPS, APR, MPRCA @Meadepr]

#Gaslighting at work doesn’t stay at work.

For those who’ve lived it, it’s not just frustrating meetings or being dismissed. It follows you. You start second-guessing yourself, your focus slips and anxiety shows up in places it never used to.

#PRethics