MeclabsAI

Helping organizations solve sales/marketing challenges through rigorous scientific methodologies. Research published via @MarketingSherpa and @MktgExperiments

[MeclabsAI @MECLABS]

Build a custom AI agent from your website in about 90 seconds.

You give AI Agent Builder your site's URL, and it turns your info into a conversion-focused agent for your website that can help guide visitors, generate leads, and improve over time.

No cost or registration required to try it out at https://t.co/2JwRSEPqO1

[MarketingSherpa @MarketingSherpa]

A good event attracts the right people by being specific, useful, and easy to say yes to.

Get ideas for your event marketing from the real-world examples in our latest MarketingSherpa article

https://t.co/KEC6nzDWUE

#Marketing #B2Bmarketing

[MeclabsAI @MECLABS]

Train a custom, conversion-focused AI agent on your site's content in under 90 seconds. All you need to do is give the automated AI Agent Builder your website's URL.

There's no cost or registration required to try it.

https://t.co/gLdXgqAQZW

[MeclabsAI @MECLABS]

Get this free Landing Page Blueprint to help you create and optimize high-converting landing pages

https://t.co/ku80BMqXUZ

[MeclabsAI @MECLABS]

Thanks for sharing, @stijnwo

Have you played with MeclabsAI yet? It can help you diagnose why people are not converting, structure that diagnosis around motivation, value, friction, and anxiety, and then turn the result into clearer experiments, offers, pages, and messaging.

You can apply for a free platform pass at https://t.co/kvpFKpMoTv

[MarketingSherpa @MarketingSherpa]

Usually, we help you market your brand better, or your client’s brand, with our MarketingSherpa articles. But in this article, our focus is squarely on you.

https://t.co/IXI2SuMKK2

#ResumeWriting

[Daniel Burstein @DanielBurstein]

Looking for examples from your experience for a @MarketingSherpa article

Hotel/travel/leisure/hospitality marketing examples

Not looking for high-level advice, looking for specifics (before/after/results)

Previous article so you can see what we publish https://t.co/Ii8nUZi6tP

[Stijn @stijnwo]

A lot of CRO advice is just opinions.

MECLABS looks at it differently.

Instead of asking what people like, they ask:
“Why are people not buying?”

They use this formula:

C = 4m + 3v + 2(i-f) - 2a

It means:

* Motivation matters
* Value matters
* Friction hurts
* Anxiety hurts

Simple.

A lot of brands focus on small changes.

But most of the time, the real problem is:

* The offer is weak
* The page is confusing
* People do not trust it yet

That is why good CRO is mostly about understanding people.

Not opinions.

[MarketingSherpa @MarketingSherpa]

B2B marketers are a unique species. We’re not like other marketers, are we? We have to learn to navigate very unique worlds.

https://t.co/bUwId1aYRI

#B2Bmarketing

[MeclabsAI @MECLABS]

FREE Conversion Rate Optimization course

Learn how to make websites and ads more effective at getting people to take action in this free marketing course

https://t.co/Vm0nrDIkfF

[MarketingSherpa @MarketingSherpa]

Summer is time to…start thinking about the Holiday Shopping Season?

As @dhauss reminded us in this classic MarketingSherpa interview, "It's summer, it's finally warm weather here, and it's time to start planning for the holiday season right now."

https://t.co/XRV4nVbdHX

[G4G Dental Marketing @G4G_Marketing]

Clarity trumps persuasion. — Flint McGlaughlin

[MarketingSherpa @MarketingSherpa]

To get AI to recommend your brand, make your identity consistent, publish helpful category content, earn trusted mentions, and test recognition regularly.

https://t.co/gQXyeE1VKP

#AI #ArtificialIntelligence #MachineLearning #Technology #Innovation

[MarketingExperiments @MktgExperiments]

Effective marketing merely clarifies the value inherent in the product, so begin with the product itself.

https://t.co/aQGPsc13tb

#ProductMarketing #GoToMarket

[MarketingSherpa @MarketingSherpa]

Get ideas for your brand's community in the latest MarketingSherpa article

We hope this step-by-step guide with real-world examples helps spark your next great strategy

https://t.co/fUvCrpVi5j

[MarketingSherpa @MarketingSherpa]

You are not just an automated #marketing bot. You are a sympathetic, complex creature. So will your legacy be simply that you achieved quarterly results?

Or can you also imprint a subtle but perceptible positive mark on the world?

https://t.co/SVvFRR8NS0

#Career #CareerDesign

[Matt Ryan Flannery @flantastic_life]

“The goal of a test is not to get a lift, but rather to get a learning.” – Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS

[MarketingSherpa @MarketingSherpa]

Here's a good place to start to get a better feel for #DigitalMarketing ... or to share with the new graduate you just hired as part of their onboarding

https://t.co/mjehVXcFk7

#ClassOf2026 #NewGrad #CareerTips #EntryLevelJobs #Internships #Students #Careers

[MarketingSherpa @MarketingSherpa]

"[A key quality of an effective marketer] is the ability to be able to present, to be able to put your ideas together into three key points that you can..."

Some #ExecutiveCoaching from Jeanne Hopkins on a classic episode of 'How I Made It In Marketing'

https://t.co/pBQHyny1uL

[Bee🦇🔊 @bee_926]

great post by @mert on building consumer products

been thinking about this a lot lately. it overlaps with a framework I came across while researching consumer conversion:

MECLABS Conversion Heuristics

it looks like a crazy math formula at first, but it's really just consumer psychology with weights:

C = 4m + 3v + 2(i-f) - 2a

▫️C: conversion
▫️4m (motivation): what users really want (the biggest driver)
▫️3v (value prop): why you?
▫️2(i-f): incentives minus friction
▫️-2a (anxiety): what are users afraid of?

a few points from Mert's post:

1. "infra is logical, consumer is psychological"

motivation (m) carries the most weight for a reason. in consumer, you don't create motivation, you align with it

if a user wants "10% yield on passive stables" but your app requires them to figure out hedging, position size and timing, you've lost alignment. you're asking users to change their goals to fit your tech

2. "owning a verb" = value (v) clarity

if you have to explain it, you're adding friction (f)

people don't "interact with a decentralized liquidity protocol". they just "swap" on Uniswap.

simple > clever

3. "consumer behaviour is much harder"

old habits = massive friction (f)

most crypto projects try to offset this with incentives (i) using airdrops or token emissions. it's the easiest variable to move, but it's often a band-aid when friction and anxiety aren't actually solved

---
over the years in crypto (helping build & being a user), I've met a lot of brilliant builders struggle to get traction

it's rarely the tech, the product just asks too much of the user

i believe real adoption comes from meeting people where they already are, not designing only for the 0.1% sophisticated crypto natives. that's the bigger pie