Leaders don't rise to the moment; they fall back on training. Media interviews are high-stakes, artificial environments. Train *before* you're under fire. #MediaTraining#Leadership
News is on "one track" these days. Are people even aware they're only getting one side of the story? Where do we go from here in trying to get a reasonable consideration of issues? #mediasavvy#mediatraining#mediarelations#newsbias#journalism
Negative story about to drop? Silence isn't always golden. Assess the source, gauge impact, and act fast. Is it a minor rumor or a real threat? Pre-publish your version or respond swiftly with facts. Assess, decide, act. #CrisisComms#PublicRelations
Why Athletes Should Train for the Media.
Too many athletes sound like theyβre quoting from Bull Durham every time they face a reporter.
Visit my blog for: "Five Ways Athletes Can Communicate Like Champs (Not Robots)" #athletes#mediatraining#scheffler
https://t.co/U9JroExoQ0
Are you sending a media pitch or just an announcement? It's crucial to differentiate the two.
Discover the 5 essential questions for pitching successfully to the Media on my blog: https://t.co/PMnhYH1RHR
#mediapitch#mediatraining#prtips#mediarelations#speakingofmedia
"We know what we know until we go." Former CTV anchor @grahamctv shares insider perspective on media's transformation and why dismissing legacy outlets is a mistake. Consumption is at record highs, but how we access it is changing dramatically. Listen now: https://t.co/5k1xd4EMBu
"There's nothing more valuable than authenticity and trust." Graham Richardson discusses his transition from news anchor to PR, the shocking 2025 Canadian election, and why mainstream media still matters despite the rise of alternative platforms. https://t.co/c0TqxTrt9B
The updated Speaking of Media website is now LIVE!
Explore media training, crisis communications tools, expert coaching, and educational downloads. Visit: https://t.co/e8k1P3S4zi