PepsiCo, the parent company of Doritos, lost over $1 billion after raising the price of a bag of Doritos to $6-$7. People stopped buying them. They later lowered the price to recover some of the lost revenue, but sales are still down.
I love that for them.
Important updates:
News on physical discs for new games - https://t.co/BzZODXdWGY
News on PlayStation Store on PS3 and PS Vita - https://t.co/ev3mN6wj14