Meridian Communication Consulting

[Meridian Communication Consulting @MeridianComNG]

Meridian Communication Consulting is now on Twitter/X. Here's who we are, in 4 tweets

[Meridian Communication Consulting @MeridianComNG]

Most communication strategies prepare to be believed.

Almost none prepares for what happens when something false is believed instead.

That imbalance is the lesson of this week.

#GlobalMediaLiteracyWeek

[Meridian Communication Consulting @MeridianComNG]

6/ If that cost is high, verify before you post. Not after.

#InternationalMediaLiteracy #MeridianCommunicationConsulting

[Meridian Communication Consulting @MeridianComNG]

1/ A simple framework for verifying a claim before you amplify it 🧵

[Meridian Communication Consulting @MeridianComNG]

5/ What would it cost you to be wrong about this, publicly?

[Meridian Communication Consulting @MeridianComNG]

8/ Follow along, day by day.

#MediaLiteracyWeek

[Meridian Communication Consulting @MeridianComNG]

1/ It's Global Media and Information Literacy Week. A thread on the question every strategy now has to answer 🧵

[Meridian Communication Consulting @MeridianComNG]

7/ This week we're sharing how we build strategy around that reality.

[Meridian Communication Consulting @MeridianComNG]

Good radio doesn't sound like an advertisement in a story's clothes.

It sounds like something the audience would choose to listen to even if nothing were being sold.

#RadioProgramming

[Meridian Communication Consulting @MeridianComNG]

It is Global Media and Information Literacy Week from October 24 to 31. We have a lot to say.

#MediaLiteracy

[Meridian Communication Consulting @MeridianComNG]

Next week we are talking about something every organisation now has to plan around: what is true online, and what only looks true.

[Meridian Communication Consulting @MeridianComNG]

It has changed how we build strategy. Not just the message, but what happens if a false version of it starts moving first.

[Meridian Communication Consulting @MeridianComNG]

4/ The goal is not to prove the size of the problem. It is to make the solution feel reachable to the person hearing about it.
#WorldFoodDay #FoodSecurity

[Meridian Communication Consulting @MeridianComNG]

1/ World Food Day. A short thread on communicating food security programmes 🧵

[Meridian Communication Consulting @MeridianComNG]

3/ What tends to work better is a human-scale frame: what changes for one household.