Merrick Furst

Ally // Distinguished Professor // Computing // Deliberate Innovation @GeorgiaTech

[Joe @joe_sweeney]

@ejames_c Listening on my long run today, already got some great insights! I have to type up some notes

[Cedric Chin @ejames_c]

Today in books that are a LOT better than their title or their cover would suggest.

[The Real Startup Book @RealStartupBook]

Your Innovation Won't Succeed Without Authentic Demand https://t.co/afJJb9F817 by @merrickfurst #Innovation

[Kromatic @kromaticxyz]

Your Innovation Won't Succeed Without Authentic Demand https://t.co/KuB1oBoSfC by @merrickfurst #Innovation

[Felix @silverfighter]

“Not to listen to this episode is not ok” Just another great podcast by @jaltucher talking with @merrickfurst about his book “the heart of innovation”. Lots of gems 💎 https://t.co/skGu4VH4LX

[David Deutsch @ddeutsch]

"Make it not okay for them not to buy."

So said computer professor and entrepreneur @merrickfurst on @jaltucher's podcast.

It's a profoundly different way of looking at our ultimate goal as copywriters and marketers.

All the logical and emotional reasons we present for buying...

All the dire warnings against choosing any alternatives...

All the promises and all the proof...

These elements all work together to progressively move the prospect closer and closer to the tipping point where it is no longer okay not to buy.

If you can wrap your head around the double negative, this perspective could significantly change how you view persuasion.

[Walter A. Kozlowski @WaltKozlowski]

"The deepest gladness of innovators is to make and do things that make a difference." #HeartOfInnovation

[Justin Wolfers @JustinWolfers]

We’re finally going to see a Musk product in self-driving mode.

[Gardner Institute @jnginstitute]

Examining ideas from a critical perspective while holding others in positive regard is a key aspect of successful innovation. @merrickfurst @GeorgiaTech describes how his unique experiences shaped his approach to innovation. Available now: https://t.co/i3BC64MMQE

[Jeffrey Robinson PhD @jrobinsonphd]

This comic feature from NPR highlights the work of @CasualNatural and the Algorithmic Justice League - fighting bias and inequities in technology!! Check it out!
#inclusiveinnovation https://t.co/Hxzb4SqBpq

[Ángel Cabrera @CabreraAngel]

Step aside Shark Tank... it's time for @inventureprize! Check out the amazing finalists and tune in tonight at 7:30PM via @gpbnews or online #WeCanDoThat https://t.co/BGpOrQthyJ

[Rich DeMillo @richde]

IEEE Computer Society considers opposition to Russian invasion of Ukraine “political bias.” My colleague Marek Rusinkiewicz shares letter to IEEECS president Gropp re decision to hold 2022 MoNeTec 2022 in Moscow. Read for yourself.

https://t.co/gUekmTtZN7
https://t.co/II8FwhpdBw

[American Association of University Professors @AAUP]

BREAKING: Moments ago, the governing Council of the AAUP voted unanimously to censure the @BORUSG for the unilateral action of its admin & governing board to remove the protections of tenure & #academicfreedom from the system’s post-tenure review policy.

🧵

[Sara Ledterman @saraledterman]

@Zecca_Lehn @Mat_Sherman @merrickfurst through Aaron (Draper). Shared with me by @ManuAlzuru . So many brilliant points in 30 min https://t.co/ny5fGpxHdG

[Jeffrey Goldberg @JeffreyGoldberg]

"Now comes news that Mark Zuckerberg has embraced the premise of The Matrix, that we can plug ourselves into a big computer and persist as flesh husks while reality decays around us."

@ibogost at his incisive best:
https://t.co/ceSoDloFhR

[Joshua Weitz @joshuasweitz]

Pssst national and local reporters - look who won the highest award for 'lifetime' achievement in @BORUSG. Incredible to think that @GovKemp could manage to do so much in just one term to undermine the reputation of higher-ed in Georgia that took others a lifetime to build.

[Joshua Weitz @joshuasweitz]

The 19 members of the @BORUSG voted unanimously but still were not immediately available for comment to defend their rushed process to undermine tenure and academic freedom in the state.

https://t.co/74TXKqrN3k

[David Folkenflik @davidfolkenflik]

this is a big deal 👇🏼