The decisions that derail commercialization rarely look like mistakes at first.
More often, they look like reasonable assumptions—about the problem, the market, what investors need to hear, what evidence matters, and what will ultimately drive adoption.
The session combines research, market data + real-world company examples with a practical founder workbook designed to help attendees pressure-test their own plans.
The goal: spot the risks, challenge the assumptions, take action.
Product adoption starts long before launch.
In the latest episode of LifeSci Continuum, @BillSchick talks with @AnywhereDx co-founders Nathalya Mamane and @michaelmina_lab about building an at-home diagnostic families would actually buy and use.
They discuss:
- Starting with a real consumer problem
- Setting clear requirements before engineering begins
- Making regulated technology easier to use
- Navigating FDA, funding, and market adoption
A strong story helps them see the opportunity, understand the timing, and remember why your company matters.
For many #startups, the opportunity is already there. The challenge is making it easy for someone else to see.
#MedTech#MedDevice#LifeSciences#MESHLife#HowToMESH
Most investor pitches contain plenty of good information.
Market size.
Product capabilities.
Growth projections.
Competitive advantages.
Then the meeting ends, and the opportunity is still hard to picture.
Use data to support the story.
Market size, traction, customer behavior, and proof points should make the opportunity easier to understand and easier to believe.
A strong pitch gives people the facts.
Medtech fundraising is hard when the audience can't quickly understand why the problem matters.
In this episode of LifeSci Continuum, Bill Schick talks with Christina Goudy, CEO and co-founder of Reach Orthopaedics, about fundraising for an early-stage med device co looks like.
Key takeaways from their conversation:
- Adapting as investor expectations and market conditions change
- Using storytelling to make the opportunity easier to understand
- Matching the level of detail to the audience
- Building credibility early with a clear story and identity