Mike Gossett

Good in Theory, Bad in Actuality

[Mike Gossett @MGozling]

@SBS_CU @CUBuffsMBB Makes no sense

[Mike Gossett @MGozling]

@LoisSakany Managment, talent and focus. Used to be behind the berm and they used to have a robust “what’s next” designers weren’t afraid to push. If you look at what exactly succeeded back then it was cycles but that because they pushed too many styles and too many updates to winners

[Mike Gossett @MGozling]

@LoisSakany Max 95, Max 97, max plus. Uptempo. To name a few. It kept the energy up and the anticipation of new styles

[Mike Gossett @MGozling]

@LoisSakany Haha. True.

[Fran Fraschilla @franfraschilla]

Now that I am a Colorado resident, I can weigh on this. This is silly. 14-year-old boys & girls all over the world play with a 24 second clock. That’s how all these little Jokic’s develop. ⁦@nuggets⁩ @CHSAA 🤷🏻‍♂️🏀 https://t.co/VbikbZQWAF

[Mike Gossett @MGozling]

@253Coble @LoisSakany @ChefDoomy @realneustreet Not truly a heritage shoe. Nike really forcing this one. It’s good not great.

[Mike Gossett @MGozling]

@MyFirstKicksPod @karidaniels In the Running Specialty channel Nike has been 4/5 in brands for the 20 years. This channel and technical running shoes have not been a priority. Churning out basic sneakers like infinity is not going to win customers back.

[Mike Gossett @MGozling]

@MikeDSykes You were spot on. Also didn’t help when they left the category structure for gender categories. You don’t innovate around men’s shoes, you innovate around a running shoe. The PLM/Design/Development team need to be laser focused on the end consumer.

[Mike Gossett @MGozling]

@karidaniels Less is more used to be their mantra with LE, Collab etc..

Would be interesting if they stepped back in time and did tight allocations to select brick and mortar and limited their DTC sales. Limits who could get it but would make it more exclusive.

[Mike Gossett @MGozling]

@MikeDSykes Nothing speaks to innovation more than laying off people. What a joke. With their history in innovation they should never slipped this far. Took the focus off of new product and innovation for too long. All the experience they let go won’t help.

[Mike Gossett @MGozling]

@KevinMantooth82 Black for sure

[Mike Gossett @MGozling]

@karidaniels They may not be diversified enough. Too much energy into J1, blazer, dunk. Probably missing it on casual running most likely. On Running, Hoka, Brooks putting the hurt on Nike.

[Mike Gossett @MGozling]

@karidaniels They should make a couple colors always available every six months and then drop LE. Give the masses a basic color (like dunk panda) then have less LE.

[Mike Gossett @MGozling]

@LoisSakany Vans is dragging them down big time. That’s a tough one to turn around and will take time.

[Mike Gossett @MGozling]

@MehtabKarta Because consumers age 16-30 love the style aspect of retro Jordan’s. No other Nike product has that appeal. All other shoes are foot coverings with a swoosh.

[Mike Gossett @MGozling]

@LoisSakany Never know. Usually the brands will assign designers to execute and influence the design. Still needs to reflect the brand DNA.

[Mike Gossett @MGozling]

@LoisSakany @matthewkish Nike has been #4/5 in the Running Specialty accounts for more than 20 years. Other brands have beat Nike on fit and feel for a long time. Nike put their focus on the mall, sporting goods, and mass merch. Nike makes “running inspired” shoes for foot coverings. Not performance.