Mia Fileman

Straight-talking, fluff-free marketing strategist and educator. Founder Campaign Del Mar, military spouse, and musical theatre lover 💃.

[Mia Fileman @MiaFileman]

Campaigns come in all shapes and sizes, and there are many different types of campaigns.

For example:
Brand awareness
Lead generation
Email marketing
Influencer marketing
User generated content
Integrated campaign
PR campaign
Referral marketing

[Mia Fileman @MiaFileman]

A marketing campaign is a considered, cohesive, focused effort.

[Eloise Keating @ellykeating]

This Barbie is impressed: Personalised selfies make movie marketing campaign a hit via @SmartCompany https://t.co/34uDmpoqUL @MiaFileman #marketing #Barbie #BarbieTheMovie

[SmartCompany @SmartCompany]

Lazy or disjointed marketing efforts don't cut it anymore. That's where campaigns come in. But as @MiaFileman writes, most brands go wrong when they try to cram multiple objectives into a single campaign — focus on one goal instead.
https://t.co/5mBIRfuHLm

[Mia Fileman @MiaFileman]

Thanks Puggy for spending 465 minutes with me in 2022. I couldn’t stop listening to Out in the Open. #SpotifyWrapped https://t.co/XTZH0e3418

[Mia Fileman @MiaFileman]

Watching pimples get popped on TikTok is now a part of my life and I’m not sure how we got here.

[Mia Fileman @MiaFileman]

@kaleighf Damn straight

[Mia Fileman @MiaFileman]

@MisssKabaki @Komallahuja Same!

[Mia Fileman @MiaFileman]

@HajelaNaman @Komallahuja Very cool

[Mia Fileman @MiaFileman]

@vibinbaburajan @Komallahuja Same!

[Mia Fileman @MiaFileman]

I became unemployable when I made daily yoga a non-negotiable. Oh well 💁‍♀️ #entrepreneur #startupfounder #onlinebusiness

[Mia Fileman @MiaFileman]

At the going down of the sun and in the morning, we will remember them.

Lest we forget.

Photo from Anzac Day 2017 where my husband, an Army helicopter pilot, was given the honour of participating in the ARH Tiger fly over of Darwin.
#AnzacDay #militaryspouse

[Mia Fileman @MiaFileman]

@ErinBoothVA 100% agree.

[Mia Fileman @MiaFileman]

@hbthegreat_ This is changing slowly. During the pandemic, many people left Sydney and relocated to Newcastle, and they plan to stay. Here for it!

[Mia Fileman @MiaFileman]

@hbthegreat_ Sad, but true. I get so much done on weekends.

[Mia Fileman @MiaFileman]

99% of your marketing challenges will be solved by talking to customers, or prospective ones. A reminder to pick up the damn phone ☎️ #marketing101

[Mia Fileman @MiaFileman]

@DanGoldgeier Creativity is the future of business advantage.

[Mia Fileman @MiaFileman]

@NinaGreimel So valuable and actionable 👌

[Mia Fileman @MiaFileman]

Humblebrag: campaign artwork for the Aboriginal Medical Service of the Northern Territory. Oops, this isn't LinkedIn 😉.
#linkedin #Campaign

[Mia Fileman @MiaFileman]

@TheCoolestCool Creative strategy