Mike Witham

Head of SEO @97thfloor. However much like the position of our clients keywords, our office is on floor #1.

[Joe Hall ☕️ @joehall]

I have been in the hospital this week having lots of tests run. So thankful I can Google the results and get SGE, Featured Snippets, and PAA results that all say something different, all above the fold and before actual websites. Thanks @Google. #sarcasm

[Lily Ray 😏 @lilyraynyc]

I’m probably going to have to tweet this 20 times in the next 2 months but:

The site reputation abuse portion of Google’s update doesn’t roll out until May 5

“Parasite SEO” will probably keep working in some capacity until then

You’re gonna keep seeing 3rd party sponsored content in top positions for high volume “best” keywords

Google gave us a literal countdown for this.

[Bryce Canyon National Park @BryceCanyonNPS]

We’ve been eclipsed!

In 1923, Bryce Canyon experienced a partial eclipse during a total solar eclipse that passed along the Pacific coast. For our centennial year we’ve now come “full circle” with today’s “Ring of Fire” eclipse.

NPS Photo/Peter Densmore
(pd)

[Mike Witham @MichaelOWitham]

@GoldenKnights Game 2 against Dallas OT win, level of excitement.

[Mike Witham @MichaelOWitham]

Happy Birthday 97th Floor! #97thfloor

[Beata @CBeataE]

his name is matthew tkachuk and he's just trying to bother people. ignore him

[Mike Witham @MichaelOWitham]

Benn: sorry for trying to kill you the other day.
Stone: water under the bridge. HAGS.

….probably

#GoKnightsGo #VegasBorn

[NHL @NHL]

We might've found ourselves the fit of the year. 🥶

(📸: @utahjazz)

[Danny Richman @DannyRichman]

1) Created an article using GPT-3.
2) Used Originality AI to detect whether the content was AI or human generated. Score: 100% AI
3) Prompted GPT-3 to rewrite the article "to avoid detection by AI content detection tools".
4) New Score: 68% Human

[Tim Soulo 🇺🇦 @timsoulo]

An often overlooked SEO tactic:

Making sure you DESERVE to be the #1 result.

[Mike Witham @MichaelOWitham]

There. I asked it. We can all sleep soundly. The mean robots won’t be taking our jobs. They just wanna help.

#contentmarketing #SEO

[Joe Hall ☕️ @joehall]

Are you using the tag feature on WordPress? If so, why? Seriously, why? They are usually garbage for SEO and doesn't seem like has much value for users either.

[Joe Hall ☕️ @joehall]

There are two types of SEOs: Those who are naturally suspicious of Google, and those who aren't. The first group has seen some shit, the second group will eventually see some shit if they stick around long enough.

[Lily Ray 😏 @lilyraynyc]

- Export all GSC query and page traffic for 12 months

- Create pivot table that shows highest traffic keywords

- Add a column for how many distinct URLs are driving traffic for that query

High traffic / low URL count = often big SEO opportunities

(1/2)

[Tara Reed @TaraReed_]

This might not work

But that’s my job

To do something that might not work

[Mike Witham @MichaelOWitham]

Someone on my team sent me this link to this blank page that is ranking for a moderately competitive term. So naturally, I am figuring out how at 11 pm on a Wednesday night because I can’t stop myself. #SEO

[97th Floor @97thFloor]

Anyone else a sucker for 2000s nostalgic design? Marketers, welcome to MS2000✅.

[Mike Witham @MichaelOWitham]

Ground breaking stuff here. 🤯

[Lily Ray 😏 @lilyraynyc]

SEO advice directly from Google:

"Don’t just copy content from other websites, because google will easily recall reading it before, and draw conclusions about the amount of value your content can bring as a search result." 🤔

[Mike Witham @MichaelOWitham]

SEOs forced to lie for the sake of rankings. #sad

[Mike Witham @MichaelOWitham]

I made chocolate chip cookies tonight. My wife asked what recipe I used, I told her the second organic search result for the keyword “chocolate chip cookie recipe”. She told me that was the nerdiest thing I have ever said. #SEO

[Mike Witham @MichaelOWitham]

The title tag for both the first and second result was “Best Chocolate Cookie Recipe Ever”. I’m gonna go ahead and let you know, it wasn’t. Didn’t even break top 5. #SEO