Michelle Calcote King

Principal of @Rep_Ink, a B2B & professional services marketing & PR agency, helping law firms, AEC firms & B2B companies grow through thought leadership.

[Reputation Ink @Rep_Ink]

We’re proud to share Reputation Ink was named to @UF’s 2024 #Gator100 list, which recognizes the fastest-growing Gator-owned businesses.

Fun fact: Michelle, Steven and Sofia are all part of #GatorNation. Proudly and loudly, #GoGators! 🐊

https://t.co/iYvMzCxnkN

[Reputation Ink @Rep_Ink]

Congratulations to @Superior1938 for an outstanding event! Rep Ink was proud to support Superior’s marketing team at its second-annual Leadership Forum, where its Southeast & Midwest business units gathered to connect on the #construction firm’s 2024 strategic vision.

[Reputation Ink @Rep_Ink]

Having many unique perspectives is great for developing ironclad #legal strategies … but not so much for #marketing a #LawFirm.

How do you encourage a unified #messaging approach? https://t.co/ZvTOFTHaAa

#LegalMarketing #Attorney

[Michelle Calcote King @MichelleCKing]

@Rep_Ink's annual holiday video is live! What would happen if the AI bots took it over? Take a look...

#HappyHolidays #AIMarketing

[Reputation Ink @Rep_Ink]

Don’t worry. We won’t let AI Santa take over our agency.

You’ll still get great content from the talented humans at Rep Ink in 2024.

Happy holidays from the bottom of our hearts!

https://t.co/kT55oqQToY

[Reputation Ink @Rep_Ink]

Did you know that businesses lose TRILLIONS to turnover every year? #Marketing and #HR can work collaboratively to improve employee retention rates, especially in the #AEC industry, where qualified workers are in high demand. https://t.co/yie9TMJs1k

[Reputation Ink @Rep_Ink]

You can stop searching for the perfect holiday gift now! @MichelleCKing has five great gift ideas that any #LawFirm marketer will love.

Check out our blog post for more gift ideas! https://t.co/D6RKkIB0UE

#Legal #LegalMarketing #Attorney #GiftGuide #GiftIdeas

[Reputation Ink @Rep_Ink]

What do you get when you subscribe to our newsletter?

🎯 A short and sweet monthly email with meaty #marketing and #PR resources
🎯 Niche-focused takeaways
🎯 Timely content ideas
🎯 Submission best practices for industry #awards and #rankings

https://t.co/xqwEX7Qfex

[Reputation Ink @Rep_Ink]

(1/4) Clients hire #lawyers, not law firms. Writing #attorney bio pages that feel personal and authentic — not like they were plugged into a template — can help seal the deal with a prospective client.

BUT WAIT, there’s more...!

[Michelle Calcote King @MichelleCKing]

@mariabestwest Inbound marketing at its best! Well done 👏

[Reputation Ink @Rep_Ink]

If my inbox is full and your inbox is full, then that editor’s inbox is bursting at the seams.

Let’s get your law firm noticed.

Better yet, let’s turn your attorneys into go-to media sources.

https://t.co/OxP4BBtZYU

[Reputation Ink @Rep_Ink]

We’re excited to introduce Eric, our new senior project manager! Join us in giving him a warm welcome! Learn more about Eric 👉 https://t.co/KJgGhvU00G

[Reputation Ink @Rep_Ink]

Earlier this year, @MichelleCKing was named to Lawdragon's Global 100 Leaders in Legal Strategy & Consulting list. The article speaks for itself, but what we'll say is: 👏👏👏https://t.co/4p46JadrI0

[Reputation Ink @Rep_Ink]

Are you as excited about #AmplifyAEC as we are? @MichelleCKing is in Austin this week for the conference! #SMPS

[Reputation Ink @Rep_Ink]

It’s a beautiful day to celebrate Marja! Cheers to you, your exemplary work this year, and your many accomplishments that are yet to come. 🥂

[Michelle Calcote King @MichelleCKing]

@mariabestwest Well that sucks. Let me know if I can help in any way!

[jaredcorreia @jaredcorreia]

#Succession Recap, @Succession Children's Theater + @MichelleCKing o @Rep_Ink on PR for #lawfirms: https://t.co/SOFkvVMY5Z | @LegalTalkNet

[Reputation Ink @Rep_Ink]

The Rep Ink crew delivered in June 👏 Check out what our clients were up to last month, and how our team helped spread the word!

[Reputation Ink @Rep_Ink]

Why would a #LawFirm hire a #PR agency? @MichelleCKing answers this question on the latest episode of the Legal Toolkit podcast! 👇 https://t.co/NS6gICXknK

#Legal

[Reputation Ink @Rep_Ink]

Meet Steven, our Director of Content and PR. He sets the bar high for our #AEC clients, leading their accounts with impressive strategic acumen, meticulous attention to detail and exceptional writing skills. https://t.co/VUfRO6BjZ6

[Reputation Ink @Rep_Ink]

Are you planning to attend this year’s #AmplifyAEC in Austin? @MichelleCKing is flying to Texas next month to connect and learn from her fellow SMPSers!

#SMPS